a modern ad agency
Libby Brockhoff was named by Campaign magazine as one of the most influential advertising women in the past century. She leads Odysseus Arms, an agency member of the Worldwide Partners Inc. network. We are nimble, highly-collaborative, digitally driven and results-obsessed.
Barefoot wine & Bubbly
WELCOME TO PARTICIPATION MARKETING
THE CHAMPAGNE OF SWEATERS
Visit, Don’t Stay
CORN DOGS: MAKING THE FREEZER AISLE COOL
I Am Cait
“if your creative is so-so, get the folks with the mojo. Creative thinking, smartly done.”
- IRA BRILL, FOSTER FARMS
Odysseus Arms ThirdEye™, our unique strategic and creative method, is a new way of finding a solution that has driven outsize business results for Facebook, Barefoot Wine, PayPal, Foster Farms and Capital One.
As one of the only female agency owners in the industry (women make up just 3% of agency leadership), Libby has over 25 years of experience, on three continents, building brands, reinventing the agency model and forging new ground in consumer collaboration.
ADWEEK: 27 LEADERS CHARTING A NEW COURSE FOR THE CREATIVE INDUSTRY
Are paid media and owned media two different worlds? Not to Franklin Tipton, an agency industry veteran who says the content lines are blurring. Yes, we still produce ads, but we use social media to blast-test directions, style and ideas using Facebook as a campaign incubator. "From there, we finesse individual executions and push them with paid media. The cost versus impact on sales is a multiple of anything I’ve seen in 25 years.” Read More >
CAMPAIGN US: Most Influential Women of the Century
As a young American creative, Libby Brockhoff planned to move to London for a short time, but ended up co-founding one of the most influential UK advertising agencies of the past two decades. At Gold Greenlees Trott in London, Brockhoff met creative director Robert Saville. "From there, things changed forever," she says. "To get confidence and momentum as a creative, you have to have someone who believes in you. Robert did that for me 100%." Read More >
CAMPAIGN US: Brand superfans at center of 'bringing humanity back to industry'
Big data scares Libby Brockhoff. The partner at indy shop Odysseus Arms (and co-founder of Mother) says some C-suite marketers are being "blindly led" by numbers which "turns consumers into zeros and ones and reduces our view" of a creative situation. Read More >