NEWS

 
RENTERS INSURANCE GETS A SEXY MAKEOVER WITH TOGGLE   Welcome to Toggle. It’s the new, sleek and sexy tool backed by Farmers Insurance that offers modern renters an easy platform to protect themselves financially. Today, in partnership with San Francisco-based creative agency Odysseus Arms and media shop R&R Partners, Toggle launches "Protect Yourself From Yourself.”   Read More >

RENTERS INSURANCE GETS A SEXY MAKEOVER WITH TOGGLE

Welcome to Toggle. It’s the new, sleek and sexy tool backed by Farmers Insurance that offers modern renters an easy platform to protect themselves financially. Today, in partnership with San Francisco-based creative agency Odysseus Arms and media shop R&R Partners, Toggle launches "Protect Yourself From Yourself.” Read More >

NEW WOMEN’S URGENT HEALTHCARE FEMME TEAMS UP WITH ODYSSEUS ARMS   Welcome to Femme -- urgent care designed for women, by women. The service, designed for those seeking help for OB/GYN-related issues, is the pioneering movement from Bloom Medical Management Group LLC.    Read More >

NEW WOMEN’S URGENT HEALTHCARE FEMME TEAMS UP WITH ODYSSEUS ARMS

Welcome to Femme -- urgent care designed for women, by women. The service, designed for those seeking help for OB/GYN-related issues, is the pioneering movement from Bloom Medical Management Group LLC.
Read More >

WORLDWIDE PARTNERS: INDUSTRY LEADERS’ REACTIONS TO THE SUPER BOWL   Noting that few women in advertising comment on Super Bowl ads, Libby Brockhoff teamed up with The 3% Movement and other influential women in advertising to live tweet their thoughts during the game. Here are some of Libby’s candid reactions.   Read More >

WORLDWIDE PARTNERS: INDUSTRY LEADERS’ REACTIONS TO THE SUPER BOWL

Noting that few women in advertising comment on Super Bowl ads, Libby Brockhoff teamed up with The 3% Movement and other influential women in advertising to live tweet their thoughts during the game. Here are some of Libby’s candid reactions. Read More >

 
CAMPAIGN US: MOST INFLUENTIAL WOMEN OF THE CENTURY   As a young American creative, Libby Brockhoff planned to move to London for a short time, but ended up co-founding one of the most influential UK advertising agencies of the past two decades. At Gold Greenlees Trott in London, Brockhoff met creative director Robert Saville. "From there, things changed forever," she says.   Read More >

CAMPAIGN US: MOST INFLUENTIAL WOMEN OF THE CENTURY

As a young American creative, Libby Brockhoff planned to move to London for a short time, but ended up co-founding one of the most influential UK advertising agencies of the past two decades. At Gold Greenlees Trott in London, Brockhoff met creative director Robert Saville. "From there, things changed forever," she says. Read More >

FORBES: LIBBY BROCKHOFF: HOW TO GET FOCUS GROUPS OUT OF THE 1950S   Focus groups have been a part of advertising for as long as we all can remember. A new book by Liza Featherstone explains how the manufacturers of Betty Crocker turned to academic researchers in the 1950s for help understanding why women liked the idea of cake mixes but weren’t buying them.   Read More >

FORBES: LIBBY BROCKHOFF: HOW TO GET FOCUS GROUPS OUT OF THE 1950S

Focus groups have been a part of advertising for as long as we all can remember. A new book by Liza Featherstone explains how the manufacturers of Betty Crocker turned to academic researchers in the 1950s for help understanding why women liked the idea of cake mixes but weren’t buying them. Read More >

CAMPAIGN US: ODYSSEUS ARMS BEATS OUT 12 SHOPS TO WIN MILLENNIAL-CENTRIC TOGGLE   Toggle has chosen San Francisco indie agency Odysseus Arms to help with its market expansion efforts into new states. The insurance brand, which launched in October 2018 and is backed by Farmers Insurance, offers affordable renters coverage via a new, customizable platform.   Read More >

CAMPAIGN US: ODYSSEUS ARMS BEATS OUT 12 SHOPS TO WIN MILLENNIAL-CENTRIC TOGGLE

Toggle has chosen San Francisco indie agency Odysseus Arms to help with its market expansion efforts into new states. The insurance brand, which launched in October 2018 and is backed by Farmers Insurance, offers affordable renters coverage via a new, customizable platform. Read More >

 
DIGOBRANDS: THE A-LIST PODCAST WITH LIBBY BROCKHOFF AND FRANKLIN TIPTON   In 2011, Libby cofounded Odysseus Arms, where she currently serves as the CEO, with Tipton as an agency partner and Head of Copy. Odysseus Arms is a San Francisco-based independent and modern agency that is well known for its unique strategic and creative approach ThirdEye, which they dive into in the episode. In 2014, Odysseus Arms was recognized as an Ad Age “Agency of the Year.”   Read More >

DIGOBRANDS: THE A-LIST PODCAST WITH LIBBY BROCKHOFF AND FRANKLIN TIPTON

In 2011, Libby cofounded Odysseus Arms, where she currently serves as the CEO, with Tipton as an agency partner and Head of Copy. Odysseus Arms is a San Francisco-based independent and modern agency that is well known for its unique strategic and creative approach ThirdEye, which they dive into in the episode. In 2014, Odysseus Arms was recognized as an Ad Age “Agency of the Year.” Read More >

WOMEN OF INFLUENCE: MEET LIBBY BROCKHOFF, CEO AND FOUNDER OF AD AGENCY WUNDERKIND, ODYSSEUS ARMS   "People need independent firecrackers in this industry. Indie operators are far more passionate about business because we don’t have the safety of shareholder backing. This danger keeps things exciting." Our founder Libby Brockhoff sounds off for Women of Influence in the "Meet A Role Model" feature.   Read More >

WOMEN OF INFLUENCE: MEET LIBBY BROCKHOFF, CEO AND FOUNDER OF AD AGENCY WUNDERKIND, ODYSSEUS ARMS

"People need independent firecrackers in this industry. Indie operators are far more passionate about business because we don’t have the safety of shareholder backing. This danger keeps things exciting." Our founder Libby Brockhoff sounds off for Women of Influence in the "Meet A Role Model" feature. Read More >

SHOOT: THE CHANGING PRODUCTION ECONOMY   The industry is constantly evolving, but one trend that looks like it will continue is the decrease in economic pressure on production, which will occur due to several factors. First, the easy accessibility of the technological tools for content production has driven a rapid growth in the number of “content producers” for clients to tap.   Read More >

SHOOT: THE CHANGING PRODUCTION ECONOMY

The industry is constantly evolving, but one trend that looks like it will continue is the decrease in economic pressure on production, which will occur due to several factors. First, the easy accessibility of the technological tools for content production has driven a rapid growth in the number of “content producers” for clients to tap. Read More >

 
ADFORUM: UGLY SWEATER CAMPAIGN BY ODYSSEUS ARMS FOR ANDRE CHAMPAGNE   Odysseus Arms created a three-month social campaign for client André Champagne built around a specially-designed, carefully-crafted, ugly sweater. Launching earlier in October and ramping up through the holiday season, this series of playful videos, images and memes focuses on the universal truths for young adults returning home for the holidays.   Read More >

ADFORUM: UGLY SWEATER CAMPAIGN BY ODYSSEUS ARMS FOR ANDRE CHAMPAGNE

Odysseus Arms created a three-month social campaign for client André Champagne built around a specially-designed, carefully-crafted, ugly sweater. Launching earlier in October and ramping up through the holiday season, this series of playful videos, images and memes focuses on the universal truths for young adults returning home for the holidays. Read More >

ADWEEK: THIS SAN FRANCISCO INDIE AGENCY TAKES CONSUMERS DEEP INTO THE BRAND-BUILDING PROCESS   Odysseus Arms sees value in 'working with strangers'.   Read More >

ADWEEK: THIS SAN FRANCISCO INDIE AGENCY TAKES CONSUMERS DEEP INTO THE BRAND-BUILDING PROCESS

Odysseus Arms sees value in 'working with strangers'. Read More >

ADWEEK: ODYSSEUS ARMS AND ANDRE HAVE AN UGLY CHRISTMAS SWEATER MEME FOR EVERY OCCASION   A new campaign by San Francisco’s Odysseus Arms for André Champagne wants to celebrate the ugly/beautiful by meme-ing the fuck out of it. This is an all-encompassing, three-month effort that touches on pretty much every “sharable, authentic, relatable, and humorous holiday moment.”   Read More >

ADWEEK: ODYSSEUS ARMS AND ANDRE HAVE AN UGLY CHRISTMAS SWEATER MEME FOR EVERY OCCASION

A new campaign by San Francisco’s Odysseus Arms for André Champagne wants to celebrate the ugly/beautiful by meme-ing the fuck out of it. This is an all-encompassing, three-month effort that touches on pretty much every “sharable, authentic, relatable, and humorous holiday moment.” Read More >

 
ADWEEK: ODYSSEUS ARMS’ “ARMY OF MOMS”   As a woman-owned agency, Odysseus Arms proudly recruits, employs, and activates Moms across the country with flexible schedules and challenging work. Our founder Libby Brockhoff speaks in Adweek about her own experience returning to work after having children, and our agency's "Army of Moms," a program that's employed 40-50 moms by allowing them to return to work on their own terms.   Read More >

ADWEEK: ODYSSEUS ARMS’ “ARMY OF MOMS”

As a woman-owned agency, Odysseus Arms proudly recruits, employs, and activates Moms across the country with flexible schedules and challenging work. Our founder Libby Brockhoff speaks in Adweek about her own experience returning to work after having children, and our agency's "Army of Moms," a program that's employed 40-50 moms by allowing them to return to work on their own terms. Read More >

SF EGOTIST: ODYSSEUS ARMS PROMOTES CREATIVE TEAM   Great news out of Odysseus Arms. They announced today the promotion of Madeline Lambie and Jarrod Gustin to Associate Creative Directors. “Madeline and Jarrod have been a tremendous part of our work, culture and successes in recent years, and we’re thrilled to promote them to Associate Creative Directors”, said Partner/Chief Creative Officer, Franklin Tipton.   Read More >

SF EGOTIST: ODYSSEUS ARMS PROMOTES CREATIVE TEAM

Great news out of Odysseus Arms. They announced today the promotion of Madeline Lambie and Jarrod Gustin to Associate Creative Directors. “Madeline and Jarrod have been a tremendous part of our work, culture and successes in recent years, and we’re thrilled to promote them to Associate Creative Directors”, said Partner/Chief Creative Officer, Franklin Tipton. Read More >

ADWEEK: ODYSSEUS ARMS EXPANDS LEADERSHIP TEAM   San Francisco agency Odysseus Arms expanded its leadership team with a series of promotions and the arrival of a new account director. Managing director Eric Dunn and associate creative director Madeline Lambie were promoted to partner roles, while Kelly Kruse joins the agency as account director, tasked with managing day-to-day operations for the agency’s largest client, E.&J. Gallo,   Read More >

ADWEEK: ODYSSEUS ARMS EXPANDS LEADERSHIP TEAM

San Francisco agency Odysseus Arms expanded its leadership team with a series of promotions and the arrival of a new account director. Managing director Eric Dunn and associate creative director Madeline Lambie were promoted to partner roles, while Kelly Kruse joins the agency as account director, tasked with managing day-to-day operations for the agency’s largest client, E.&J. Gallo, Read More >

 
THE DRUM: LIBBY BROCKHOFF ON THE BEAUTY OF INDEPENDENCE   "When CFOs and procurement people call the shots, creativity inevitably bumps up against financial constraints, political concerns, and a corporate party line that may never have been made public, even to employees."   Read More >

THE DRUM: LIBBY BROCKHOFF ON THE BEAUTY OF INDEPENDENCE

"When CFOs and procurement people call the shots, creativity inevitably bumps up against financial constraints, political concerns, and a corporate party line that may never have been made public, even to employees." Read More >

THE DRUM: IN-HOUSE AGENCIES ARE HERE TO STAY (BUT THEY NEED OUR HELP)   Odysseus Arms founder and CEO Libby Brockhoff sounds off on how in-house creative departments and their ad agencies can (and should!) work together.   Read More >

THE DRUM: IN-HOUSE AGENCIES ARE HERE TO STAY (BUT THEY NEED OUR HELP)

Odysseus Arms founder and CEO Libby Brockhoff sounds off on how in-house creative departments and their ad agencies can (and should!) work together. Read More >

THE DRUM: EXCEPTIONAL WOMEN OF THE WORLD FEATURING LIBBY BROCKHOFF, ODYSSEUS ARMS   From naming Mother London Advertising at 27 to leading an indie shop in the tech capital of the world, our CEO and founder Libby Brockhoff sounds off on the importance of female leadership, doing your homework, and what's next for Odysseus Arms.   Read More >

THE DRUM: EXCEPTIONAL WOMEN OF THE WORLD FEATURING LIBBY BROCKHOFF, ODYSSEUS ARMS

From naming Mother London Advertising at 27 to leading an indie shop in the tech capital of the world, our CEO and founder Libby Brockhoff sounds off on the importance of female leadership, doing your homework, and what's next for Odysseus Arms. Read More >

 

ADWEEK: THE ONLY THING WORSE THAN YOUR RELATIVES? YOUR RELATIVES’ PETS.

'Visit family. Stay with us' campaign continues. HotelTonight, a 7-year-old service, launches animal-centric ads this week as a follow-up to last December’s cast of wacky relatives whom you probably didn’t want to share living space with. If those folks were quirky (and they most certainly were), wait until you get a load of their furry friends. Read More >

LITTLE BLACK BOOK: A GAME OF “WOULD YOU RATHER” WHICH ODYSSEUS ARMS’ JARROD GUSTIN   Would you rather start your career now or 30 years ago? Would you rather give up Illustrator or Photoshop? What about IG or Facebook? Odysseus Arms' JJ Gustin answers the tough questions in a little game of "Would You Rather" with Little Black Book.   Read More >

LITTLE BLACK BOOK: A GAME OF “WOULD YOU RATHER” WHICH ODYSSEUS ARMS’ JARROD GUSTIN

Would you rather start your career now or 30 years ago? Would you rather give up Illustrator or Photoshop? What about IG or Facebook? Odysseus Arms' JJ Gustin answers the tough questions in a little game of "Would You Rather" with Little Black Book. Read More >

THRIVE GLOBAL: LIBBY BROCKHOFF: “5 MISCONCEPTIONS” ABOUT SAYING “NO”   "While “yes” is the secret password to many of life’s magical experiences (“Yes, I’ll marry you,” “Yes, I accept the job,” “Yes, I want guac for an extra dollar”) the word “no” can be just as powerful in generating higher standards for yourself and others." Our CEO Libby Brockhoff sounds off on saying "no" for Arianna Huffington's Thrive Global.   Read More >

THRIVE GLOBAL: LIBBY BROCKHOFF: “5 MISCONCEPTIONS” ABOUT SAYING “NO”

"While “yes” is the secret password to many of life’s magical experiences (“Yes, I’ll marry you,” “Yes, I accept the job,” “Yes, I want guac for an extra dollar”) the word “no” can be just as powerful in generating higher standards for yourself and others." Our CEO Libby Brockhoff sounds off on saying "no" for Arianna Huffington's Thrive Global. Read More >

 
THE DRUM: LIBBY BROCKHOFF SHEDS LIGHT ON ONE OF HER CAREER “FAILURES” AT 3% CONFERENCE   At the 3% Conference in New York, Odysseus Arms chief executive and co-founder Libby Brockhoff told attendees how she’s helping moms continue their careers in advertising during a panel called ‘My Failure Resume.’ She said her agency, which is based in San Francisco, gives mothers the chance to “work on smaller projects that don’t totally take over their world.”   Read More >

THE DRUM: LIBBY BROCKHOFF SHEDS LIGHT ON ONE OF HER CAREER “FAILURES” AT 3% CONFERENCE

At the 3% Conference in New York, Odysseus Arms chief executive and co-founder Libby Brockhoff told attendees how she’s helping moms continue their careers in advertising during a panel called ‘My Failure Resume.’ She said her agency, which is based in San Francisco, gives mothers the chance to “work on smaller projects that don’t totally take over their world.” Read More >

THE DRUM: LIBBY BROCKHOFF: NEVER GIVE UP ON THE POWER OF GOOD   "Never give up on the power of good." Our CEO and founder Libby Brockhoff sounds off on how advertising can be used for good not evil.   Read More >

THE DRUM: LIBBY BROCKHOFF: NEVER GIVE UP ON THE POWER OF GOOD

"Never give up on the power of good." Our CEO and founder Libby Brockhoff sounds off on how advertising can be used for good not evil. Read More >

ADWEEK: 27 LEADERS CHARTING A NEW COURSE FOR THE CREATIVE INDUSTRY   Are paid media and owned media two different worlds? Not to Franklin Tipton, an agency industry veteran who says the content lines are blurring. Yes, we still produce ads, but we use social media to blast-test directions, style and ideas using Facebook as a campaign incubator. "From there, we finesse individual executions and push them with paid media.   Read More >

ADWEEK: 27 LEADERS CHARTING A NEW COURSE FOR THE CREATIVE INDUSTRY

Are paid media and owned media two different worlds? Not to Franklin Tipton, an agency industry veteran who says the content lines are blurring. Yes, we still produce ads, but we use social media to blast-test directions, style and ideas using Facebook as a campaign incubator. "From there, we finesse individual executions and push them with paid media. Read More >

 
ADWEEK: HOW AMERICA’S FAVORITE BARGAIN WINE BRAND GETS GREAT FACEBOOK ENGAGEMENT ON A SHOESTRING BUDGET   “It’s kind of a legacy brand, like Heinz ketchup.” That’s how Libby Brockhoff, co-founder and partner at San Francisco agency Odysseus Arms, describes client Carlo Rossi—a wine brand best known for being plentiful and, most importantly, cheap.     Read More >

ADWEEK: HOW AMERICA’S FAVORITE BARGAIN WINE BRAND GETS GREAT FACEBOOK ENGAGEMENT ON A SHOESTRING BUDGET

“It’s kind of a legacy brand, like Heinz ketchup.” That’s how Libby Brockhoff, co-founder and partner at San Francisco agency Odysseus Arms, describes client Carlo Rossi—a wine brand best known for being plentiful and, most importantly, cheap. Read More >

FAST COMPANY: HOW HOTELTONIGHT’S LOGO BOOSTS REVENUE BY MORE THAN 10% A YEAR   Odysseus Arms work for HotelTonight featured in Fast Company. HotelTonight has the hardest working logo in the business. The bed-shaped “H” emblem figures prominently in the company’s new ad campaign. And over the past five years, the logo has boosted HotelTonight’s revenue by more than 10% each year.   Read More >

FAST COMPANY: HOW HOTELTONIGHT’S LOGO BOOSTS REVENUE BY MORE THAN 10% A YEAR

Odysseus Arms work for HotelTonight featured in Fast Company. HotelTonight has the hardest working logo in the business. The bed-shaped “H” emblem figures prominently in the company’s new ad campaign. And over the past five years, the logo has boosted HotelTonight’s revenue by more than 10% each year. Read More >

AD AGE: ODYSSEUS ARMS WINS GOLD AT THE AD AGE SMALL AGENCY AWARDS   The ‘road less traveled’ has proven to be paved with gold for San Francisco ad boutique Odysseus Arms – a winner at AdAge Small Agency Awards 2014. Winning Gold for a Nationals agency sized 1-10 employees, the 9-person shop has become a go-to creative powerhouse for huge brands like Microsoft, Coca-Cola, YouTube, Ubisoft and Capital One.   Read More >

AD AGE: ODYSSEUS ARMS WINS GOLD AT THE AD AGE SMALL AGENCY AWARDS

The ‘road less traveled’ has proven to be paved with gold for San Francisco ad boutique Odysseus Arms – a winner at AdAge Small Agency Awards 2014. Winning Gold for a Nationals agency sized 1-10 employees, the 9-person shop has become a go-to creative powerhouse for huge brands like Microsoft, Coca-Cola, YouTube, Ubisoft and Capital One. Read More >

 
CAMPAIGN US:   BRAND SUPERFANS AT CENTER OF “BRINGING HUMANITY BACK TO THE INDUSTRY”   Big data scares Libby Brockhoff. The partner at indy shop Odysseus Arms (and co-founder of Mother) says some C-suite marketers are being "blindly led" by numbers which "turns consumers into zeros and ones and reduces our view" of a creative situation.   Read More >

CAMPAIGN US: BRAND SUPERFANS AT CENTER OF “BRINGING HUMANITY BACK TO THE INDUSTRY”

Big data scares Libby Brockhoff. The partner at indy shop Odysseus Arms (and co-founder of Mother) says some C-suite marketers are being "blindly led" by numbers which "turns consumers into zeros and ones and reduces our view" of a creative situation. Read More >

THE NEXT FEM PODCAST: USING CREATIVITY TO FOSTER YOUR OWN SUCCESS   Libby Brockhoff is the founder and CEO of two successful advertising agencies. Her commitment to creativity and fresh thinking has kept her at the forefront of the advertising business. In this interview, you will hear Libby’s story and her views on creativity and being a perception influencer.   Read More >

THE NEXT FEM PODCAST: USING CREATIVITY TO FOSTER YOUR OWN SUCCESS

Libby Brockhoff is the founder and CEO of two successful advertising agencies. Her commitment to creativity and fresh thinking has kept her at the forefront of the advertising business. In this interview, you will hear Libby’s story and her views on creativity and being a perception influencer. Read More >

SHOOT: ODYSSEUS ARMS ADDS CREATIVE STRATEGIST, CAROLINE SINCLAIR; ART DIRECTOR, KATHERINE STEWART   Odysseus Arms has added two staffers: Caroline Sinclair as jr. strategist and Katherine Stewart as art director. Headed by founder and CEO Libby Brockhoff, the San Francisco agency is behind successful ongoing work for client Barefoot Wines, as well as HotelTonight, Carlo Rossi and André Champagne.   Read More >

SHOOT: ODYSSEUS ARMS ADDS CREATIVE STRATEGIST, CAROLINE SINCLAIR; ART DIRECTOR, KATHERINE STEWART

Odysseus Arms has added two staffers: Caroline Sinclair as jr. strategist and Katherine Stewart as art director. Headed by founder and CEO Libby Brockhoff, the San Francisco agency is behind successful ongoing work for client Barefoot Wines, as well as HotelTonight, Carlo Rossi and André Champagne. Read More >

 
THE WOMEN WHO INSPIRE CAMPAIGN   Like so many other women throughout advertising’s history, Brockhoff’s story is often overlooked, but she deserves to be remembered among the greats.    Read More >

THE WOMEN WHO INSPIRE CAMPAIGN

Like so many other women throughout advertising’s history, Brockhoff’s story is often overlooked, but she deserves to be remembered among the greats.
Read More >