NEWS
FAST COMPANY: FROM PROTESTING TO PARTNERING WITH THE UNITED NATIONS, THESE 3 BRANDS ARE TAKING ON TODAY’S BIGGEST CHALLENGES
The Body Shop, Saie, and Zola are modeling the power brands have to shape current events.
While 2022 saw a record number of attacks on the queer and transgender community, the overturning of Roe v. Wade, and signs of a worsening climate crisis, these brands are fighting to ensure that the future isn’t all doom and gloom. READ MORE>
LITTLE BLACK BOOK: NEW CAMPAIGN FOR FINTECH PLATFORM BILL PUTS FINANCE PROS’ REALITIES IN COMIC RELIEF
'Meet BILL' integrated effort from Odysseus Arms builds on the agency’s introductory campaign, which doubled BILL’s awareness within target markets.
Managing finances for SMBs has many stress points, but relieving that stress can make you LOL. Especially if your financial processes need a refresh.
That’s the premise of a new ad campaign for BILL, the financial operations platform that’s helping small and midsize businesses transcend the inefficiency of slow, outdated financial processes. Called “Meet BILL,” the ads from Odysseus Arms burlesque the pressures company finance pros experience and the relief BILL provides. READ MORE>
MEDIAPOST: FINANCIALS HAVE YOU STRESSED? MEET BILL
Keeping track of the finances is serious business in any business. And it can also make you want to tear your hair out at times.
But a new campaign for financial operations platform Bill takes a comedic approach to highlighting stress points and how the company solves them. The campaign, called “Meet Bill”, is from ad agency Odysseus Arms and features three new ads. READ MORE>
CREATIVE SALON: MOTHER FOUNDERS SCOOP D&AD PRESIDENT’S AWARD
The founders of Mother won the prestigious Presidents Award at last night's D&AD ceremony as D&AD President Rick Brim honoured the agency's impact on the creative industries.
Pictured left-to-right above are Mother's founders Stef Calcraft, Matt Clark, Mark Waites, Andy Medd and Libby Brockhoff. Not pictured is Robert Saville, Mother's lodestone.
Who receives the President's Award is an entirely personal decision for the President, and is given to a person - or unusually in this case an entity - that has had both a significant influence on the industry and on the president themselves. READ MORE>
THE SAN FRANCISCO EGOTIST: NEW CAMPAIGN FROM BILL PUTS FINANCE PROS’ REALITIES IN COMIC RELIEF
“Meet BILL” integrated effort from Odysseus Arms builds on the agency’s introductory campaign, which doubled BILL’s awareness within target markets.
That’s the premise of a new ad campaign for BILL, the financial operations platform that’s helping small and midsize businesses transcend the inefficiency of slow, outdated financial processes. Called “Meet BILL,” the ads from Odysseus Arms burlesque the pressures company finance pros experience and the relief BILL provides. READ MORE>
THE SAN FRANCISCO EGOTIST: YOU WILL NEVER GET A JOB IN THIS INDUSTRY
The One Club’s Portfolio Night starts this week around the world – we’re hosting the San Francisco Portfolio Night on June 1 (575 Market Street, 6-9 PM – and many creative hopefuls will be walking into their first in-person one-to-one critiques with people who’ve “made it.”
How should they steel themselves? Start by being ready for anything. My own experience at Portfolio Night shocked me into some realities I’ve needed throughout my career. READ MORE>
CAMPAIGN US: CREATIVES NEED TO TAKE UP THE TRANS CAUSE
Beyond cringing at the inhumanity of it, the creative community needs to counter the recent wave of anti-trans legislation. It’s bad for advertising, and for America.
Our creativity is our global superpower. We stand as the country that is copied for EVERYTHING. Because we challenge the way things are.
Defining and expanding one’s identity is a creative, daring act. Possibly the most creative and daring of all. READ MORE>
ADAGE: WHY WOMEN IN ADVERTISING DON’T NEED MEN TO EMPOWER THEM
We have more women chief marketing officers, chief creative officers and CEOs, yet a 2022 HubSpot study finds 90% of women have experienced imposter syndrome. It shows up in a tendency to overthink or psyche ourselves out because we’ve seldom had the chance to try, fail and learn over the centuries.
We can change this with a more concerted, disciplined approach to encouraging and inspiring each other. It’s not about others creating policies for us. The basics of success in advertising—creativity, discipline, grit, resilience, and respect—have no gender bias. And women are a woman’s best allies. This goes double for women of color, who remain severely underrepresented in leadership. READ MORE>
UNITED NATIONS: THE UNITED NATIONS SECRETARY-GENERAL’S ENVOY ON YOUTH AND THE BODY SHOP LAUNCH GLOBAL COLLABORATION CALLING FOR MORE YOUNG VOICES IN THE HALLS OF POWER
Almost half the world’s population is under 30. Yet, they make up only 2.6% of parliamentarians around the world**. The average age of a world leader is currently 62***. Of all the parliaments in the world, 37% do not have a single Member of Parliament (MP) under age 30** and less than 1% of these young MPs are women.
Young people have the right to be included in political decisions that affect them, however, numerous barriers prevent their participation. The Office of the United Nations Secretary-General’s Envoy on Youth and The Body Shop are collaborating to change this through the global Be Seen Be Heard campaign to amplify youth voices in public life. READ MORE>
CISION: THE BODY SHOP IS RALLYING YOUNG CANADIANS TO VOTE IN UPCOMING MUNICIPAL ELECTIONS
On International Youth Day, The Body Shop Canada is taking bold action to give young people across the country the skills and resources they need to make their voices heard and encouraging them to vote in this year's municipal elections and beyond.
Starting today, visitors to The Body Shop's Canadian stores and website can learn about the importance of voting and pledge to vote in this year's municipal elections, happening throughout the fall across the country. READ MORE>
MODERN RETAIL: PINK POWER SUITS AND VOTER REGISTRATION: WHY BRANDS LIKE ARGENT AND THE BODY SHOP GET POLITICAL
At first glance, a hot pink power suit might not seem to be have anything to do with politics. But for women’s workwear brand Argent, the ensemble is meant to send a message of women’s equality, and support the cause with every purchase.
During the 2020 election, Argent sold the suit in partnership with Supermajority, a women-focused voter outreach organization that received 10% of the proceeds. The line sold out within 24 hours. This year, the two organizations teamed up again for a New York City pop-up shop to relaunch the collection on National Voter Registration Day. The “Voting Suits You” campaign continues on social, with Hillary Clinton, Katie Couric and Busy Phillips participating. READ MORE>
CAMPAIGN US: CREATIVES REFLECT ON LEGEND DAN WIEDEN’S INFLUENCE
Dan Wieden, co-founder of creative agency Wieden + Kennedy and adland creative icon, passed away on Saturday Oct. 1 at 77 years old.
One of advertising’s most influential creative leaders, the Wieden + Kennedy cofounder was behind iconic campaigns, such as Nike’s “Just Do It” slogan. Since its founding in 1982 the independent agency has built iconic brands including Nike, Old Spice and KFC. READ MORE>
FORBES: 14 KEY ELEMENTS TO INSPIRE SOCIAL MEDIA USERS TO SHARE YOUR CONTENT
Companies describe the many methods marketers employ to help prospects and customers first find, then engage with and consider their brands as “content marketing.” Of course, consumers don’t always view these efforts as brands marketing to them, and if the content is valued by consumers, it can help the brands who posted it gain more exposure and build more credibility among target audiences. READ MORE>
AGENCY DEALMASTERS PODCAST: LIBBY BROCKHOFF ON LIFE, LEADERSHIP AND SHAPING CULTURE
Libby Brockhoff is CoFounder /Creative Director at Odysseus Arms, an award-winning independent ad agency that provides creativity and brand innovation for the modern CMO.
Libby was named by Campaign magazine as one of the most influential advertising women in the past. Clients include The Body Shop, Facebook, YouTube, Microsoft, Capital One and Amazon to name a few. READ MORE>
RETAIL WIRE: SHOULD THE BODY SHOP BE MOBILIZING VOTERS?
Timed to International Youth Day (August 12), The Body Shop has launched a youth voter engagement and registration drive across its U.S. stores and website ahead of the November midterm elections. READ MORE>
CAMPAIGN US: RED STATE, BLUE STATE: HOW U.S. AGENCIES ARE RESPONDING TO ROE V. WADE REVERSAL
Advertising agencies across the country share how they are responding to and navigating the implications of the Supreme Court’s decision to overturn Roe v. Wade on their employees and their businesses. READ MORE>
MEDIAPOST: WITH HELP FROM AGENCY ODYSSEUS ARMS, BILL REPOSITIONS AS AN SMB GROWTH ENGINE IN ITS FIRST AD CAMPAIGN
As it drops “.com” from its name, financial automation software provider Bill is launching its first advertising campaign. READ MORE>
MARKETING PODCAST NETWORK: HOW LIBBY BROCKHOFF OF ODYSSEUS ARMS, OWNS IT
Welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys’ club of advertising, one agency at a time. READ MORE>
FAST COMPANY: THESE 19 BRANDS ARE HELPING PEOPLE SHARPEN THEIR MINDS, LOOK GOOD, AND IMPROVE THEIR HEALTH
The brands we trust with our physical and mental well-being play a unique role in our lives. From jeans and make-up, to fitness recovery and fertility, these companies are building relationships with customers beyond the products they’re selling. As Brands That Matter honorees, the following 20 brands demonstrated a commitment to mind and body—whether that’s fighting hunger, making food more sustainable, or preventing skin cancer. READ MORE>
ADWEEK: THE BODY SHOP'S PRIDE CAMPAIGN TAKES ON ANTI-LGBTQ+ POLICIES
Every June, Pride Month arrives in a flurry of colorful, celebratory marketing and familiar calls for equality. But amid the onslaught of discriminatory and harmful anti-LGBTQ+ policies, the need for real impact and support is only increasing.
As part of its continued efforts in supporting queer youth, The Body Shop North America’s latest creative campaign directly opposes anti-LGBTQ+ legislation through retail signage, digital initiatives, an educational hub and nonprofit partnerships. READ MORE>
CAMPAIGN US: AGENCY 2030: THE FUTURE STARTS TODAY
What is the current state of independent agencies, what and where is the growth potential – and how can you capture that? Indie leaders from around the world were optimistic that ‘this is our moment’ when they gathered at the recent Worldwide Partners, Inc. (WPI) conference in Las Vegas to discuss the future – here are the highlights.
Specialist skills, a willingness to collaborate and a proven ability to innovate during the pandemic are all reasons why indie shops say they are in a strong position to address clients’ changing needs over the coming years. READ MORE>
WORLDWIDE PARTNERS ANNOUNCES WINNERS OF IMPACT AWARDS FOR CREATIVITY
Worldwide Partners (WPI), on of the world’s largest network of independent agencies, has announced the winners of their annual Impact Awards. The Impact Awards recognize creativity, innovation, and effectiveness of campaigns by WPI independent agency partners around the globe.
The awards were judged by a global panel of industry experts within five award categories – B2B, B2C, healthcare, travel and tourism, and social good – key industry verticals that WPI agencies operate within. A Best in Show Award was also selected from all of the submitted work. READ MORE>
CAMPAIGN US: HOW THE BODY SHOP GAVE BLACK TIKTOKERS THE CREDIT THEY DESERVE
The brand’s “Spread Love Challenge” honored Black creators whose original dances have been appropriated on the platform.
It’s a TikTok tale as old as time: Black creators originate dances or jokes only to have them ripped off and appropriated before they go viral on the platform.
The story wasn’t much different for TikTok dancers Tracy “OJ” Joseph, Layla Muhammad and Sunjai Williams, whose viral dances on TikTok have often been spread without proper dance credits.
So this October, skin and hair care brand The Body Shop decided to change the narrative by launching “Spread Love,” a campaign to relaunch its body butter product while honoring the TikTokers that don’t get the credit they deserve. READ MORE>
AAR PARTNERS: HOW TO MAKE TIKTOK WORK FOR YOUR BRAND
TikTok is the most downloaded of any of the free platforms like Instagram and YouTube. They’ve grown over 1000% in the last two years. Over a billion downloads and 100 million users. As a marketer, it’s a no-brainer to be on the website. The question is… how do you make it work for your brand?
TikTok is a great tool for getting your brand in sync with younger target audiences. And since the app is so new, you can pretty much experiment with any strategy you want to see if it works. READ MORE>
FORBES: 15 TIPS FOR TACKLING SOME OF THE MOST INTERESTING AGENCY CHALLENGES
If there is one truth about agency life, it’s that it is never boring. Professionals who thrive in the busy fields of marketing, advertising and public relations have a taste for variety and always approach the many opportunities and challenges they face with an open, curious and innovative mindset. READ MORE>
MUSE BY CLIO: 2 MINUTES WITH LIBBY BROCKHOFF OF ODYSSEUS ARMS: ON THE THIRD3YE APPROACH, INTERNING FOR JAMES PATTERSON, AND SPREADING LOVE FOR BODY SHOP
Libby Brockhoff has reimagined what a modern agency looks like by creating a company that's highly collaborative, diverse, socially driven and results obsessed: Odysseus Arms. As CEO and head of art, she also developed the creative and strategic method Third3ye, a one-of-a-kind approach that yields unprecedented results for her clients.
Libby's path as an industry disruptor began in London, where she co-founded Mother at age 27 and led the company to considerable success, including being named Campaign's Agency of the Decade. READ MORE>
FORBES: 13 OF THE BEST HASHTAG CAMPAIGNS OF 2021
Hashtag campaigns can go viral quickly if enough social media users jump on the bandwagon. When brands are able to come up with a hashtag that captures the interest of audiences on social media platforms, the results can be phenomenal for their marketing. However, not just any old hashtag is going to produce these kinds of outcomes.
To learn about the best hashtag campaigns of 2021, check out the examples members of Forbes Agency Council share below. READ MORE>
ADFORUM: ALL BODIES ARE WELCOME: LIBBY BROCKHOFF, ODYSSEUS ARMS
The Body Shop’s all-new North American campaign “Spread Love,” created by certified WBENC women-owned agency Odysseus Arms, builds on the brand’s Self Love platform and celebrates the relaunch of a fully rejuvenated Body Butter – the brand’s best-selling and most iconic product. “Spread Love” was born from Odysseus Arms’ strategic process called Third3ye™, which builds campaigns around participation and feedback from real people. We spoke with Odysseus Arms’ Co-founder, CEO & Head of Art, Libby Brockhoff, to learn more about how “Spread Love” was brought to life. READ MORE>
LITTLE BLACK BOOK: FINTECH STARTUP SELF FINANCIAL SELECTS CREATIVE AGENCY ODYSSEUS ARMS AS AGENCY OF RECORD
Leading fintech company Self Financial, Inc. selected Odysseus Arms, the San Francisco advertising agency, to promote its credit-building products in a national campaign launching early next year. Woman-owned, WBENC-certified Odysseus Arms, which was founded by Libby Brockhoff, will develop strategic insights and creative work alongside R&R Partners, which will lead media planning, buying, research and analytics. READ MORE>
CAMPAIGN US: ODYSSEUS ARMS AND MOTHER FOUNDER LIBBY BROCKHOFF TALKS A CAREER THAT SPANS CONTINENTS AND ERAS
Marking the independent shop’s 10th year, Brockhoff shares stories and insights that only a woman in advertising could tell.
Libby Brockhoff seemed to kick off the industry’s trend for curiously named shops.
One of the questions she gets asked the most was how she came up with the name for London-based independent agency Mother, which she co-founded in 1996. READ MORE>
MEDIAPOST: TOGGLE SEEKS EPIC TURKEY DAY MEAL FAILS IN LATEST CAMPAIGN
Renters insurance company Toggle is playing up the central truth that life doesn’t always go according to plan with a holiday-themed social media campaign.
The creative, developed with Odysseus Arms, San Francisco, incorporates found footage of real-life moments when people mess up their holiday meals, like bird-roasting fire blunders and soggy pumpkin pies. READ MORE>
INC: HELPING CONSUMERS ACCESS FINANCIAL RESOURCES TO BUILD BETTER LIVES
Emily Dickinson described hope as “the thing with feathers that perches in the soul.” Hope is also what motivates thousands of people who turn to Self for help in building credit at any stage in their financial journey.
“We know through our customers that when someone is building credit or saving money, they are on a journey of self-improvement,” says Brett Billick, Self’s chief marketing officer. Read More>
THE SAN FRANCISCO EGOTIST: ODYSSEUS ARMS CREATES A 6-HOUR THANKSGIVING VIDEO TO HELP SET A SOCIALLY DISTANT T-DAY MOOD
Just in time for Thanksgiving, Odysseus Arms and wine client Lost Eden (from the country of Georgia), are unveiling a six-hour video on Lost Eden’s website of an eclectic gathering of family and friends preparing and enjoying a sumptuous, traditional dinner in a lush garden setting.
Entitled “Supra,” which is the name for the grand feasts held by Georgians on important occasions, the video starts as guests arrive and host… Read More>
MEDIAPOST: GEORGIA’S LOST EDEN WINE BRAND LAUNCHES FIRST AD CAMPAIGN
The Georgian government is introducing its new wine brand Lost Eden to the U.S. where distribution and marketing is being directed by Customer Vineyard.
A U.S. ad campaign promoting the launch was developed by Odysseus Arms. It’s anchored by a six-hour video titled “Supra” that follows an eclectic gathering of family and friends preparing and enjoying a traditional Georgian dinner in a lush garden setting. Read More>
MUSE BY CLIO: LOST EDEN WINE OFFERS A 6-HOUR STREAMING FEAST THIS THANKSGIVING
A GEORGIAN CELEBRATION BECKONS MILLENNIALS
As Americans scale back their Thanksgiving celebrations amid the ongoing Covid-19 crisis, Lost Eden invites viewers online for a grand feast—known as a "Supra"—filmed in the winemaker's homeland of Tbilisi, Georgia, before the pandemic began.
Developed with creative agency Odysseus Arms and production house Silk Factory,.. Read More>
CAMPAIGN US: ODYSSEUS ARMS AND MOTHER FOUNDER LIBBY BROCKHOFF TALKS A CAREER THAT SPANS CONTINENTS AND ERAS
Marking the independent shop’s 10th year, Brockhoff shares stories and insights that only a woman in advertising could tell. Libby Brockhoff seemed to kick off the industry’s trend for curiously named shops. Read More >
AMERICAN PHOTOGRAPHIC ARTISTS: LAURIE FRANKEL LAUNCHES CHARITY TO SUPPORT FAMILIES, HONOR FRONTLINE WORKERS, AND PROMOTE MASK USE
She placed a cold call to agency Odysseus Arms, which immediately agreed to help launch 1Dollar1Love and conceptualize its promotion. They also built its website. Read More >
CAMPAIGN US: GIVE JUST $1 AND MAKE A HUGE DIFFERENCE TO COVID-19 FRONTLINE WORKERS
1Dollar1Love partners with Together Rising, ad agency Odysseus Arms and countless other creators to push the cause. Read More >
CAMPAIGN US: LIBBY BROCKHOFF, ODYSSEUS ARMS CO-FOUNDER AND CREATIVE DIRECTOR SHARES VALUABLE INSIGHTS FROM THE INFLUENCER WORLD
When we are dealing with micro-influencers with a small but fierce base of followers, we are dealing with people who are working very hard and also people who are bringing in voices and perspectives that have traditionally been under-represented. Read More >
INC MAGAZINE: FREELANCER OR FULL-TIMER: WHICH WORKER IS IDEAL? HOW MUCH CAN YOU DEPEND ON FREELANCERS?
Contractors and freelancers can bring agility to any workplace. But when it comes to building your business, should you rely on such workers--or should you place your bet on full-time staffers? To find out, Inc. coaxed two sharp founders on opposite sides of this issue into… Read More >
AICP WEEK IN NYC: LIBBY BROCKHOFF LEADS A PANEL ON INFLUENCERS AND THE MODERN-DAY BRAND Read More >
CAMPAIGN US: 4A’S LAUNCHES CONSCIOUS CREATIVE MOVEMENT WITH DAVID&GOLIATH
"Welcome to the Conscious Creative Movement. It’s a new breed of purpose-driven powerhouse that brings together heart-driven creators who believe ideas and positive thinking can change the world for the better." Odysseus Arms is proud to be a part of this #ConsciousCreative initiative with David&Goliath and the 4A's… Read More >
CAMPAIGN US: NEW WOMEN’S URGENT HEALTHCARE FEMME TEAMS UP WITH ODYSSEUS ARMS
Welcome to Femme -- urgent care designed for women, by women. The service, designed for those seeking help for OB/GYN-related issues, is the pioneering movement from Bloom Medical Management Group LLC. Read More >
CAMPAIGN US: ODYSSEUS ARMS BEATS OUT 12 SHOPS TO WIN MILLENNIAL-CENTRIC TOGGLE
Toggle has chosen San Francisco indie agency Odysseus Arms to help with its market expansion efforts into new states. The insurance brand, which launched in October 2018 and is backed by Farmers Insurance, offers affordable renters coverage via a new, customizable platform. Read More >
WORLDWIDE PARTNERS: INDUSTRY LEADERS’ REACTIONS TO THE SUPER BOWL
Noting that few women in advertising comment on Super Bowl ads, Libby Brockhoff teamed up with The 3% Movement and other influential women in advertising to live tweet their thoughts during the game. Here are some of Libby’s candid reactions. Read More >
CAMPAIGN US: RENTERS INSURANCE GETS A SEXY MAKEOVER WITH TOGGLE
Welcome to Toggle. It’s the new, sleek and sexy tool backed by Farmers Insurance that offers modern renters an easy platform to protect themselves financially. Today, in partnership with San Francisco-based creative agency Odysseus Arms and media shop R&R Partners, Toggle launches "Protect Yourself From Yourself.” Read More >
CAMPAIGN US: MOST INFLUENTIAL WOMEN OF THE CENTURY
As a young American creative, Libby Brockhoff planned to move to London for a short time, but ended up co-founding one of the most influential UK advertising agencies of the past two decades. At Gold Greenlees Trott in London, Brockhoff met creative director Robert Saville. "From there, things changed forever," she says. Read More >
FORBES: LIBBY BROCKHOFF: HOW TO GET FOCUS GROUPS OUT OF THE 1950S
Focus groups have been a part of advertising for as long as we all can remember. A new book by Liza Featherstone explains how the manufacturers of Betty Crocker turned to academic researchers in the 1950s for help understanding why women liked the idea of cake mixes but weren’t buying them. Read More >
CAMPAIGN UK: THE WOMEN WHO INSPIRE CAMPAIGN
Like so many other women throughout advertising’s history, Brockhoff’s story is often overlooked, but she deserves to be remembered among the greats. Read More >
THE NEXT FEM PODCAST: USING CREATIVITY TO FOSTER YOUR OWN SUCCESS
Libby Brockhoff is the founder and CEO of two successful advertising agencies. Her commitment to creativity and fresh thinking has kept her at the forefront of the advertising business. In this interview, you will hear Libby’s story and her views on creativity and being a perception… Read More >
DIGOBRANDS: THE A-LIST PODCAST WITH LIBBY BROCKHOFF AND FRANKLIN TIPTON
In 2011, Libby cofounded Odysseus Arms, where she currently serves as the CEO, with Tipton as an agency partner and Head of Copy. Odysseus Arms is a San Francisco-based independent and modern agency that is well known for its unique strategic and creative approach Third3ye, which they dive into in the episode. In 2014, Odysseus Arms was recognized as an Ad Age “Agency of the Year.” Read More >
WOMEN OF INFLUENCE: MEET LIBBY BROCKHOFF, CEO AND FOUNDER OF AD AGENCY WUNDERKIND, ODYSSEUS ARMS
"People need independent firecrackers in this industry. Indie operators are far more passionate about business because we don’t have the safety of shareholder backing. This danger keeps things exciting." Our founder Libby Brockhoff sounds off for Women of Influence in the "Meet A Role Model" feature. Read More >
SHOOT: THE CHANGING PRODUCTION ECONOMY
The industry is constantly evolving, but one trend that looks like it will continue is the decrease in economic pressure on production, which will occur due to several factors. First, the easy accessibility of the technological tools for content production has driven a rapid growth in the number of “content producers” for clients to tap. Read More >
ADFORUM: UGLY SWEATER CAMPAIGN BY ODYSSEUS ARMS FOR ANDRE CHAMPAGNE
Odysseus Arms created a three-month social campaign for client André Champagne built around a specially-designed, carefully-crafted, ugly sweater. Launching earlier in October and ramping up through the holiday season, this series of playful videos, images and memes focuses on the universal truths for young adults returning home for the… Read More >
ADWEEK: THIS SAN FRANCISCO INDIE AGENCY TAKES CONSUMERS DEEP INTO THE BRAND-BUILDING PROCESS
Odysseus Arms sees value in 'working with strangers'.
Read More >
ADWEEK: ODYSSEUS ARMS AND ANDRE CHAMPAGNE HAVE AN UGLY CHRISTMAS SWEATER MEME FOR EVERY OCCASION
A new campaign by San Francisco’s Odysseus Arms for André Champagne wants to celebrate the ugly/beautiful by meme-ing the fuck out of it. This is an all-encompassing, three-month effort that touches on pretty much every “sharable, authentic, relatable, and humorous holiday moment.”
Read More >
ADWEEK: ODYSSEUS ARMS’ “ARMY OF MOMS”
As a woman-owned agency, Odysseus Arms proudly recruits, employs, and activates Moms across the country with flexible schedules and challenging work. Our founder Libby Brockhoff speaks in Adweek about her own experience returning to work after having children, and our agency's "Army of Moms," a program that's employed 40-50 moms by allowing them to return to work on their own terms. Read More >
SAN FRANCISCO EGOTIST: ODYSSEUS ARMS PROMOTES CREATIVE TEAM
Great news out of Odysseus Arms. They announced today the promotion of Madeline Lambie and Jarrod Gustin to Associate Creative Directors. “Madeline and Jarrod have been a tremendous part of our work, culture and successes in recent years, and we’re thrilled to promote them to Associate Creative Directors”, said Partner/Chief Creative Officer, Franklin Tipton.
ADWEEK: ODYSSEUS ARMS EXPANDS LEADERSHIP TEAM
San Francisco agency Odysseus Arms expanded its leadership team with a series of promotions and the arrival of a new account director. Managing director Eric Dunn and associate creative director Madeline Lambie were promoted to partner roles, while Kelly Kruse joins the agency as account director, tasked with managing day-to-day operations for the agency’s largest client, E.&J. Gallo, Read More >
THE DRUM: LIBBY BROCKHOFF ON THE BEAUTY OF INDEPENDENCE
"When CFOs and procurement people call the shots, creativity inevitably bumps up against financial constraints, political concerns, and a corporate party line that may never have been made public, even to employees." Read More >
THE DRUM: IN-HOUSE AGENCIES ARE HERE TO STAY (BUT THEY NEED OUR HELP)
Odysseus Arms founder and CEO Libby Brockhoff sounds off on how in-house creative departments and their ad agencies can (and should!) work together. Read More >
THE DRUM: EXCEPTIONAL WOMEN OF THE WORLD FEATURING LIBBY BROCKHOFF, ODYSSEUS ARMS
From naming Mother London Advertising at 27 to leading an indie shop in the tech capital of the world, our CEO and founder Libby Brockhoff sounds off on the importance of female leadership, doing your homework, and what's next for Odysseus Arms. Read More >
ADWEEK: THE ONLY THING WORSE THAN YOUR RELATIVES? YOUR RELATIVES’ PETS
'Visit family. Stay with us' campaign continues. HotelTonight, a 7-year-old service, launches animal-centric ads this week as a follow-up to last December’s cast of wacky relatives whom you probably didn’t want to share living space with. If those folks were quirky (and they most certainly were), wait until you get a load of their furry friends.
Read More >
LITTLE BLACK BOOK: A GAME OF “WOULD YOU RATHER” WITH ODYSSEUS ARMS’ JARROD GUSTIN
Would you rather start your career now or 30 years ago? Would you rather give up Illustrator or Photoshop? What about IG or Facebook? Odysseus Arms' JJ Gustin answers the tough questions in a little game of "Would You Rather" with Little Black Book. Read More >
THRIVE GLOBAL: LIBBY BROCKHOFF: 5 MISCONCEPTIONS ABOUT SAYING NO
While “yes” is the secret password to many of life’s magical experiences (“Yes, I’ll marry you,” “Yes, I accept the job,” “Yes, I want guac for an extra dollar”) the word “no” can be just as powerful in generating higher standards for yourself and others. Our CEO Libby Brockhoff sounds off on saying "no" for Arianna Huffington's Thrive Global. Read More >
THE DRUM: LIBBY BROCKHOFF SHEDS LIGHT ON ONE OF HER CAREER “FAILURES” AT 3% CONFERENCE
At the 3% Conference in New York, Odysseus Arms chief executive and co-founder Libby Brockhoff told attendees how she’s helping moms continue their careers in advertising during a panel called ‘My Failure Resume.’ She said her agency, which is based in San Francisco, gives mothers the chance to “work on smaller projects that don’t totally take over their world.” Read More >
THE DRUM: LIBBY BROCKHOFF: NEVER GIVE UP ON THE POWER OF GOOD
"Never give up on the power of good." Our CEO and founder Libby Brockhoff sounds off on how advertising can be used for good not evil. Read More >
ADWEEK: 27 LEADERS CHARTING A NEW COURSE FOR THE CREATIVE INDUSTRY
Are paid media and owned media two different worlds? Not to Franklin Tipton, an agency industry veteran who says the content lines are blurring. Yes, we still produce ads, but we use social media to blast-test directions, style and ideas using Facebook as a campaign incubator. "From there, we finesse individual executions and push them with paid media. Read More >
FAST COMPANY: HOW HOTELTONIGHT’S LOGO BOOSTS REVENUE BY MORE THAN 10% A YEAR
Odysseus Arms’ work for HotelTonight featured in Fast Company. HotelTonight has the hardest working logo in the business. The bed-shaped “H” emblem figures prominently in the company’s new ad campaign. And over the past five years, the logo has boosted HotelTonight’s revenue by more than 10% each year. Read More >
ADWEEK: HOW AMERICA’S FAVORITE BARGAIN WINE GETS GREAT FACEBOOK ENGAGEMENT ON A SHOESTRING BUDGET
“It’s kind of a legacy brand, like Heinz ketchup.” That’s how Libby Brockhoff, co-founder and partner at San Francisco agency Odysseus Arms, describes client Carlo Rossi—a wine brand best known for being plentiful and, most importantly, cheap. Read More >
LITTLE BLACK BOOK: ODYSSEUS ARMS WINS GOLD AT THE AD AGE SMALL AGENCY AWARDS
The ‘road less traveled’ has proven to be paved with gold for San Francisco ad boutique Odysseus Arms – a winner at AdAge Small Agency Awards 2014. Winning Gold for a Nationals agency sized 1-10 employees, the 9-person shop has become a go-to creative powerhouse for huge brands like Microsoft, Coca-Cola, YouTube, Ubisoft and Capital One. Read More >
CAMPAIGN US: BRAND SUPERFANS AT CENTER OF “BRINGING HUMANITY BACK TO THE INDUSTRY”
Big data scares Libby Brockhoff. The partner at indy shop Odysseus Arms (and co-founder of Mother) says some C-suite marketers are being "blindly led" by numbers which "turns consumers into zeros and ones and reduces our view" of a creative situation. Read More >
SHOOT: ODYSSEUS ARMS ADDS CREATIVE STRATEGIST, CAROLINE SINCLAIR; ART DIRECTOR, KATHERINE STEWART
Odysseus Arms has added two staffers: Caroline Sinclair as jr. strategist and Katherine Stewart as art director. Headed by founder and CEO Libby Brockhoff, the San Francisco agency is behind successful ongoing work for client Barefoot Wines, as well as HotelTonight, Carlo Rossi and André Champagne. Read More >
COMMUNICATION ARTS: ODYSSEUS ARMS POSTER SERIES: THE AD AGENCY’S SERIES OF POSTERS CELEBRATE ITS CREATIVITY AND SAN FRANCISCAN HERITAGE
Combining San Francisco’s great graphic design history with its love for counterculture, ad agency Odysseus Arms released a series of 50 original posters. Featuring a dizzying archipelago of original designs, hand lettering, Read More >