Barefoot Wine & Bubbly

Social Content



Odysseus Arms teamed up with Barefoot, the world’s most popular wine, to create social content for the brand’s 1.5 million followers.   


Barefoot is an affordable and reliable brand that is popular among women of all ages 21+. To these women, Barefoot Wine is their version of a Bud Light: it’s casual, unpretentious and fun. Therefore, we created content that make thumbs stop, puts a smile on peoples’ faces and adds sparkle to their lives. But most of all, content that is authentic and real.


The content drove 7x the impressions we paid for. With double the industry average ad recall rate.