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CONSUMER-DRIVEN INSIGHTS

 
 
 

Odysseus Arms ThirdEye™, our unique strategic and creative method, is a new way of finding a solution that has driven outsize business results for Facebook, Barefoot Wine, Foster Farms and Capital One. By collaborating closely with your most passionate consumer, we develop dynamic solutions that hyper focus strategy, creative and multiply media investment by approximately 7X.

You might be lucky and you know alot about your consumer. Not everyone
has that, no matter how much data they collect.

 
 

“WE SHUT UP ABOUT THINGS WE DON’T KNOW ABOUT AND LET OUR TARGET TALK.”

- libby brockhoff

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ThirdEye clients

 
 
 

 
 

Thirdeye - hoteltonight

 
 
 

Over the holidays, 88% of families plan on staying together even though 66% of them predict an argument. Tapping into this insight we developed a holiday campaign that exploded across HT’s digital, social, and public relations channels. The video, display, post-driven campaign acted as a business multiplier. Performance records were broken and theCMO had a very Merry Christmas indeed.

Results:

30% Bookings Beyond Goal

1.45% CTR (23x hotel & accommodations category benchmark)

 
 
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Thirdeye - Youtube

 
 
 

The first paid national media campaign for the giant revealing the hidden fame of YouTube celebs to the rest of the world. The massive integrated campaign featured national broadcast, digital, and OOH.

Results:

Generated 30 new “A-list” media-buying accounts (e.g. Ford, IBM, McDonald’s)

 
 
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Thirdeye - foster farms

 
 
 

A crown jewel in our CPG portfolio: National TV informed by ThirdEye™ helped drive a 22% sales increase in freezer aisle, where sales are stubbornly flat. Millard Brown reported double-digit lift in awareness, purchase intent and brand recall.

Results:

22% sales increase in freezer aisle 22% (a part of the grocery store that rarely achieve 3% lift)

 
 
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DIFFICULTIES BE DAMNED

Someone has your market share. Let’s go out and get it.

 
 

drop us a line.

415 466 8990