YOUTUBE

YouTube Creators

 
 

challenge

Introduce the rabid fan base following of YouTube’s self-made stars and elevate the profile of Bethany Mota, Michelle Phan and Rosanna Pansino to the national stage,


Solution

Odysseus Arms joined Google and NY agency Co:Collective as the ad agency in a group of collaborator companies including Caviar, Rock Paper Scissors, Beacon Street, Trollback, and Pacific Digital Image.

Impact

30 new A-list accounts.


 
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