hoteltonight

Visit, Don’t Stay

 
 

challenge

The darling app of Millennial travelers wanted to drive room bookings during the “home for the holidays” travel season. We knew this: 68% of people planned to head home. And 78% of them expected to have a fight with their family at some point.

Solution

“Visit, Don’t Stay”. Ridiculously cartoonish portraits of nightmare family members, shot by London’s legendary Mark Denton, spanned stills and video and ran across Facebook, Pinterest, Instagram, Twitter and Tinder as well as digital placements on Pandora and ESPN.

Impact

HotelTonight saw a 30% lift in mobile room bookings over the entire holiday season.


 
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