Foster farms

Monster Appetites

 
 

challenge

Figure out how to position and sell more Corn Dogs.


Solution

We used Odysseus Arms ThirdEye™ extensively on this one: working with over 100 mothers and sons across America, we zeroed in on a series of insights that established the corn dog as an alternative snack for kids under the age of 14.

Impact

With immense pressure to avoid the freezer aisle, we lifted sales by an incredible 22% in a part of the grocery store that rarely achieve 3% lift, no matter what the marketing does.


 
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