NEWS
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THE DRUM: HOTELTONIGHT OUT OF HOME CAMPAIGN BY ODYSSEUS ARMS
HotelTonight has launched its first out of home (OOH) advertising campaign in the New York City metro area. Aimed at appealing to residents and visitors to the city, this is the latest in a series of major marketing initiatives for the last-minute hotel booking app, which included partnerships with the New York Yankees, Madison Square Garden, AEG and Chelsea Football Club... Read More >
FORBES: MILLENNIALS HAVE ACTUALLY MADE OUR WORKPLACES BETTER BY LIBBY BROCKHOFF, FORBES COUNCILS MEMBER
When millennials entered the workforce a decade or so ago, the criticism of them was swift. They were lazy know-it-alls who didn’t understand their place and were unwilling to put in the work that we Gen Xers had eagerly done to please our baby boomer bosses.
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CAMPAIGN US: ULTIMATE AGENCY-CLIENT RELATIONSHIP DEALBREAKERS
Libby Brockhoff, co-founder and creative director at Odysseus Arms. Dealbreaker: Any client that refuses a second round (drinks, not revisions). Read More >
MEDIAPOST: HOTELTONIGHT CAUTIONS AGAINST TOO MUCH FAMILY TIME
HotelTonight is reprising its “Visit, Don’t Stay” holiday digital campaign, encouraging people to book a hotel when they go home to visit family, as an escape from too much family togetherness over the holidays. Read More >
CAMPAIGN US: THE VERDICTS ARE IN FOR JOHANNES LEONARDO’S VOLKSWAGEN WORK
Industry folk dissect the highly anticipated creative that's designed to put the auto brand back on track. Libby Brockhoff, CEO, Odysseus Arms, I think this work is superb creative. Their atonement will change their fortunes — Read More >
THE DRUM: PEOPLE ON THE MOVE
Odysseus Arms has added to its account team, bringing on Gillian McBrayer as an account supervisor on Carlo Rossi, Andre Champagne and Barefoot wines; and Caroline Sinclair as a junior strategist. McBrayer joins from San Francisco shop Venables Bell & Partners, while Sinclair, a native of Sweden, has held various strategic and creative positions at San Francisco firms Blue Truck Inc. and Cross. Read More >
CISION PR NEWSWIRE: COMING TOGETHER IN LOVE, ARTISTS RAISE FUNDS THROUGH INSPIRATIONAL NATIONAL MOVEMENT
Give just $1: 1Dollar1Love Partners with Together Rising. Spread Love by Helping Those Most in Need. Read More >
CAMPAIGN UK: THE UNSUNG WOMEN OF ADVERTISING
Throughout history, women have been sidelined and sometimes forgotten completely. For Campaign's 50th anniversary, we pay tribute to advertising women who may have been overlooked but deserve to be remembered among the greats. Read More >
CAMPAIGN UK: CAMPAIGN 50: WATCH THE ADS THAT MADE MOTHER GREAT
Mother's influence on Adland and British creativity cannot be overstated. No wonder it came fourth in our countdown of the best agencies of the past 50 years. Read More >
CAMPAIGN UK: BREAKING UP THE BOYS’ CLUB; THE NEXT 50 YEARS OF WOMEN IN ADVERTISING
If women are to truly thrive in our industry, we need nothing less than a complete overhaul of working life... Read More >
AD AGE: AGENCY BRIEF: SUNSHINE ON PRIDE, A POOPIE PODCAST AND HEARTFELT CREATIVES
The sun is finally out on Madison Avenue after a very wet week (and Effie Award gala)… Odysseus Arms Founder and CEO, Libby Brockhoff, among others. “There has never been a better time… Read More >
HORIZONT: AMNESTY INTERNATIONAL: THE MOVING ANTI-TORTURE PLEA FROM CHILDREN
Just in time for the hot phase of the US election campaign, Amnesty International is launching a new campaign offensive. With the appearance under the motto "The America I Believe In", the NGO is working together with the Odysseus Arms agency against possible torture practices in the USA - and in the moving appeal for human rights only children have their say. [In German] Read More >