Over the holidays, 88% of families plan on staying together even thought 66% of them predict an argument. Tapping into this insight we developed a holiday campaign that exploded across HT’s digital, social, and public relations channels. The video, display, post-driven campaign acted as a business multiplier. Performance records were broken and theCMO had a very Merry Christmas indeed.
30% bookings beyond goal
(23x the hotel & accomodations category benchmark)