Founder, CCO, Head of Copy.
Franklin has overseen integrated advertising and brand launches for some of the world’s best known brands. He established the voice for Method, launched Mini Cooper into the U.S. market, and introduced Virgin Atlantic to the States. All before he was enlisted to take on creative leadership for Sprint. His Sprint “Now” campaign turned the telecom behemoths fortunes around on its way to global creative recognition.
With more Cannes Titanium Lions (one of which was awarded to the campaign that helped move a business forward more than any other in the world) on his shelf than any other San Francisco creative director, he mothers over each effort’s smallest details. This mastery of craft has translated to highly tuned campaigns across the alcoholic beverage industry including Miller Lite, Bushmills, and E. & J. Gallo.
His “your mission is my mission” motto has inspired creative teams around the world at A-list organizations including Mother in London, Publicis Mojo in Australia and Crispin Porter + Bogusky. Most recently, he’s led Odysseus Arms on Cannes-recognized work for Amnesty International, helped reimagine the Kodak brand for the digital age, worked with HotelTonight to craft the language behind its global expansion, and ushered Barefoot into a new age of social media engagement.