Ingredient Art

“Publicis Mojo Melbourne has developed a new campaign for Nestlé Peters' Connoisseur ice cream, based on the artistry it takes to make a tub. Client and agency collaborated with Nadav Kander, arguably one of the world's best stills photographers, to bring the campaign to life. Kander and acclaimed British set designer Hana Al Sayed turned the key ingredients in Connoisseur ice cream into visually stunning art installations, captured on camera by Kander.” —Campaign Brief

"Connoisseur's flavours are designed specifically for the adult palette. This is no kids' product. It was evident that the advertising needed to be elevated out of the traditional ice cream visual vernacular, and it was perfect to align Connoisseur with the art world aesthetic," said Franklin Tipton, ECD Publicis Mojo Melbourne.

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