The Sun Don’t Set on Global Causes Day
challenge
The giant hired us to fulfill their founder’s vision of becoming the company with the most philanthropic workforce on planet earth.
Solution
We delivered a tidal wave of art, design and compassion. We targeted employees from every angle: art installations, dog-fooding, poster art, anthem videos, shareable gifs and celebrity appeals to one of the most intelligent collections of people on earth.
Impact
Success. We tripled the original goal, attracting the vast majority of the company to take up a cause.
Susan Sarandon
Mark Zuckerberg
George Lopez
Sean Penn
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