AMNESTY INTERNATIONAL
Global Arms Trade Treaty
challenge
To inspire young activists and encourage President Obama to vote yes on a global Arms Trade Treaty (ATT) in the UN. Generate an integrated global campaign designed to raise immediate awareness, educate people on the issue and secure a million petition signatures to present to the U.N.
Solution
To fire everyone up, we based our effort on one ridiculous fact: bananas have strict trade regulations yet light artillery and other serious weapons do not. We launched ClickBoom.org, a street art-based campaign demonstrated how fast and one-click easy it is for one person to affect the issue; as in "just click the online petition and Boom!"
Impact
The petition garnered over 1 million signatures, enough to influence President Obama to vote yes, and on April 3, 2013, the ATT was signed by the UN. The campaign went on to be named Most Powerful Amnesty International Campaign by BuzzFeed.
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