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https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548183012564-B9B0CIGJPBP9CZ9POO3G/img_7001+2.jpg Home SHOOT: THE CHANGING PRODUCTION ECONOMY The industry is constantly evolving, but one trend that looks like it will continue is the decrease in economic pressure on production, which will occur due to several factors. First, the easy accessibility of the technological tools for content production has driven a rapid growth in the number of “content producers” for clients to tap. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1550273819722-3G4XGG5S8JJNKTHZBPRN/voice-women-tweet-hed-2014+2.jpg Home WORLDWIDE PARTNERS: INDUSTRY LEADERS’ REACTIONS TO THE SUPER BOWL Noting that few women in advertising comment on Super Bowl ads, Libby Brockhoff teamed up with The 3% Movement and other influential women in advertising to live tweet their thoughts during the game. Here are some of Libby’s candid reactions: Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547853366432-6RRA8U62R8TX4WB67KYY/Libby-Brockhoff-Intro.jpg Home CAMPAIGN US: MOST INFLUENTIAL WOMEN OF THE CENTURY As a young American creative, Libby Brockhoff planned to move to London for a short time, but ended up co-founding one of the most influential UK advertising agencies of the past two decades. At Gold Greenlees Trott in London, Brockhoff met creative director Robert Saville. "From there, things changed forever," she says. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543201315302-GI55KFASYYKFZ39AG4MG/women-owned-seeklogo.com_wht+type.png Home https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/7f910d2f-7f98-4a65-bd34-82c566931feb/website+accolates2.png Home https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1615234029473-VP3LBZAM7Q42B7P1KUG2/third3ye_allcaps_helvetica.png Home https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1545343688077-LJCIBKRSNEDYKGV5TH0A/LibbyBrockhoffHeadshot.jpg Home https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544214038059-2JCJYPFOCVKHPY2DRHVZ/BF_October_MimosaGirls.jpg Home - Barefoot Wine & Bubbly - Social Content https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1549067018603-YIZ23YA7FQHWXYCE9TJS/Rossi_Oct_Beanie.jpg Home - Carlo Rossi - Social Content https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544653219570-E7NBJ6FA65SQTUCLQZN4/HT-Pets-1080x1080-NoCopy_0004_fox.jpg Home - HotelTonight - Visit Family, Stay With Us https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548190064038-XP2C27QHWX41P3QJ2HXH/Amnesty-International-Poster.3+%281%29.jpg Home - Amnesty International - Global Arms Trade Treaty https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/cb2cd5e5-2561-4c79-a49b-6889aa37dd55/Screenshot+2024-09-19+at+3.06.13%E2%80%AFPM.jpeg Home https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543174013808-KR26AQP9D95D9GT4W9MW/Screen+Shot+2018-11-25+at+10.58.44+AM.png Home https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543201015257-Z7BNV3O8S9ORXRPJE2I4/office+photos5_1600px.jpg Home https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543257671539-WFSJI4YVOJAFERB7MKK8/Screen+Shot+2018-11-26+at+10.37.54+AM.png Home https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543272398427-6QDZJQT1D5PZ4VP3DXIO/Odysseus+Arms_Conference_reduced.jpg Home https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544118062785-RW4HT17IVCVB5Q1R9OCW/newgary.png Home https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543203718048-AB05VL2AN5P70AUNDKQ1/181125_O-Arms_Website_black+panel_1600.png Home https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544118062785-RW4HT17IVCVB5Q1R9OCW/newgary.png Home https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544118062785-RW4HT17IVCVB5Q1R9OCW/newgary.png Home https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1545172637713-O92JSEPG2GOWWHD9XQIR/ANDREweb2.jpg Home https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543203718048-AB05VL2AN5P70AUNDKQ1/181125_O-Arms_Website_black+panel_1600.png Home https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543203718048-AB05VL2AN5P70AUNDKQ1/181125_O-Arms_Website_black+panel_1600.png Home https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1713476155239-7HCSTSH88JDERCWF41HS/Screenshot+2024-04-18+at+2.23.06+PM.png Home https://www.o-arms.com/newsreel daily 0.75 2018-12-10 https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544405464063-1CEWGYW60N4G9S2DU9LL/Franklin-Tipton-300.jpg Newsreel - 27 Leaders charting a new course for the creative industry Are paid media and owned media two different worlds? Not to Franklin Tipton, an agency industry veteran who says the content lines are blurring. Yes, we still produce ads, but we use social media to blast-test directions, style and ideas using Facebook as a campaign incubator. "From there, we finesse individual executions and push them with paid media. The cost versus impact on sales is a multiple of anything I’ve seen in 25 years.” https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544405464063-1CEWGYW60N4G9S2DU9LL/Franklin-Tipton-300.jpg Newsreel - 27 Leaders charting a new course for the creative industry Are paid media and owned media two different worlds? Not to Franklin Tipton, an agency industry veteran who says the content lines are blurring. Yes, we still produce ads, but we use social media to blast-test directions, style and ideas using Facebook as a campaign incubator. "From there, we finesse individual executions and push them with paid media. The cost versus impact on sales is a multiple of anything I’ve seen in 25 years.” https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544405467136-2D1CUCHDFNYLJ3ON1PRY/Libby1.jpg Newsreel - Most influential women of the century As a young American creative, Libby Brockhoff planned to move to London for a short time, but ended up co-founding one of the most influential UK advertising agencies of the past two decades. At Gold Greenlees Trott in London, Brockhoff met creative director Robert Saville. "From there, things changed forever," she says. "To get confidence and momentum as a creative, you have to have someone who believes in you. Robert did that for me 100%." https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544405603082-TQ6PV4V9FE6X8H1BTBHE/Screen+Shot+2018-12-09+at+2.53.57+PM.png Newsreel - Thirdeye in Campaign Big data scares Libby Brockhoff. The partner at indy shop Odysseus Arms (and co-founder of Mother) says some C-suite marketers are being "blindly led" by numbers which "turns consumers into zeros and ones and reduces our view" of a creative situation. https://www.o-arms.com/team-1 daily 0.75 2018-12-21 https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1545425602039-MIA3SNG7IZNK0HDJM3W6/Franklin+Tipton_1000px.jpg Team Franklin Tipton Founder, CCO, Head of Copy. Franklin has overseen integrated advertising and brand launches for some of the world’s best known brands. He established the voice for Method, launched Mini Cooper into the U.S. market, and introduced Virgin Atlantic to the States. All before he was enlisted to take on creative leadership for Sprint. His Sprint “Now” campaign turned the telecom behemoths fortunes around on its way to global creative recognition. With more Cannes Titanium Lions (one of which was awarded to the campaign that helped move a business forward more than any other in the world) on his shelf than any other San Francisco creative director, he mothers over each effort’s smallest details. This mastery of craft has translated to highly tuned campaigns across the alcoholic beverage industry including Miller Lite, Bushmills, and E. & J. Gallo. His “your mission is my mission” motto has inspired creative teams around the world at A-list organizations including Mother in London, Publicis Mojo in Australia and Crispin Porter + Bogusky. Most recently, he’s led Odysseus Arms on Cannes-recognized work for Amnesty International, helped reimagine the Kodak brand for the digital age, worked with HotelTonight to craft the language behind its global expansion, and ushered Barefoot into a new age of social media engagement. https://www.o-arms.com/new-gallery-1 daily 0.75 2018-12-21 https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1545424957818-IK18JCAZCHWLX7KZGBBT/Libby+Brockhoff_1000px.jpg Libby Gallery Libby Brockhoff Founder, CEO, Head of Art. Namer of Mother in London, Libby Brockhoff was 27 when she co-founded Campaign’s “Agency of the Decade.” As one of the only female agency owners in the industry (women make up 3% of agency leadership), she’s crafted advertising strategies and breakthrough creative work. Libby’s work in the wine world has guided the build out and activation of participatory marketing techniques for the world’s largest wine brand—Barefoot. Her work across the E. & J. Gallo portfolio has helped reinvigorate old brands (Carlo Rossi, André, La Marca) and introduce new ones (Delicia, Ardent Union, Dark Horse) to industry acclaim and sales success. And she leads a dangerous team of equally passionate professionals in San Francisco, as CEO and founder of Ad Age’s 2014 “Small Agency of the Year” (and next “Agency of the Decade”), Odysseus Arms. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1545424957818-IK18JCAZCHWLX7KZGBBT/Libby+Brockhoff_1000px.jpg Libby Gallery Libby Brockhoff Founder, CEO, Head of Art. Namer of Mother in London, Libby Brockhoff was 27 when she co-founded Campaign’s “Agency of the Decade.” As one of the only female agency owners in the industry (women make up 3% of agency leadership), she’s crafted advertising strategies and breakthrough creative work. Libby’s work in the wine world has guided the build out and activation of participatory marketing techniques for the world’s largest wine brand—Barefoot. Her work across the E. & J. Gallo portfolio has helped reinvigorate old brands (Carlo Rossi, André, La Marca) and introduce new ones (Delicia, Ardent Union, Dark Horse) to industry acclaim and sales success. And she leads a dangerous team of equally passionate professionals in San Francisco, as CEO and founder of Ad Age’s 2014 “Small Agency of the Year” (and next “Agency of the Decade”), Odysseus Arms. https://www.o-arms.com/home-dev-page daily 0.75 2020-10-15 https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1602724423785-6MU92RBMTO6YYBLFBOIT/safe-safety-pin-mask-1dollar1love-apa-Aleabone.jpg Home- Dev Page AMERICAN PHOTOGRAPHIC ARTISTS: LAURIE FRANKEL LAUNCHES CHARITY TO SUPPORT FAMILIES, HONOR FRONTLINE WORKERS, AND PROMOTE MASK USE. She placed a cold call to agency Odysseus Arms, which immediately agreed to help launch 1Dollar1Love and conceptualize its promotion. They also built its website. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1602724329837-KFVX98JILL5OEDBJ7QWS/campaign-us-magazine-Libby-Brockhoff-odysseus-arms-10-year-independent-shop.jpg Home- Dev Page CAMPAIGN US: ODYSSEUS ARMS AND MOTHER FOUNDER LIBBY BROCKOFF TALKS A CAREER THAT SPANS CONTINENTS AND ERAS. Marking the independent shop’s 10th year, Brockhoff shares stories and insights that only a woman in advertising could tell. Libby Brockhoff seemed to kick off the industry’s trend for curiously named shops. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548183012564-B9B0CIGJPBP9CZ9POO3G/img_7001+2.jpg Home- Dev Page SHOOT: THE CHANGING PRODUCTION ECONOMY The industry is constantly evolving, but one trend that looks like it will continue is the decrease in economic pressure on production, which will occur due to several factors. First, the easy accessibility of the technological tools for content production has driven a rapid growth in the number of “content producers” for clients to tap. 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Barefoot Wine & Bubbly - Social Content (Copy) https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1549067018603-YIZ23YA7FQHWXYCE9TJS/Rossi_Oct_Beanie.jpg Home- Dev Page - Carlo Rossi - Social Content (Copy) https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544653219570-E7NBJ6FA65SQTUCLQZN4/HT-Pets-1080x1080-NoCopy_0004_fox.jpg Home- Dev Page - HotelTonight - Visit Family, Stay With Us (Copy) https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548190064038-XP2C27QHWX41P3QJ2HXH/Amnesty-International-Poster.3+%281%29.jpg Home- Dev Page - Amnesty International - Global Arms Trade Treaty (Copy) https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544214622788-OD3MPAHETQMSFJ3GKEML/Method-Print-Green.jpg Home- Dev Page - Method (Copy) https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544214627636-IQP0OBODTU79GXMOQ25S/Screen+Shot+2018-12-04+at+3.23.14+PM.png Home- Dev Page - Burger King (Copy) https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547072028472-MO17U28PTSLEOP1AXOI3/Screen%2BShot%2B2018-12-04%2Bat%2B3.31.18%2BPM.jpg Home- Dev Page - Coca Cola (Copy) https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544653330404-LO7AWAY9UZ8UJZSIV3U8/Screen+Shot+2018-12-04+at+3.27.36+PM.png Home- Dev Page - Mini Cooper (Copy) https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543177643246-JYVNSLM8F8HO34W45TZ8/static1.squarespace.jpg Home- Dev Page https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543174013808-KR26AQP9D95D9GT4W9MW/Screen+Shot+2018-11-25+at+10.58.44+AM.png Home- Dev Page https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543174013808-KR26AQP9D95D9GT4W9MW/Screen+Shot+2018-11-25+at+10.58.44+AM.png Home- Dev Page https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543272398427-6QDZJQT1D5PZ4VP3DXIO/Odysseus+Arms_Conference_reduced.jpg Home- Dev Page https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543174013808-KR26AQP9D95D9GT4W9MW/Screen+Shot+2018-11-25+at+10.58.44+AM.png Home- Dev Page https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544118062785-RW4HT17IVCVB5Q1R9OCW/newgary.png Home- Dev Page https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1545172637713-O92JSEPG2GOWWHD9XQIR/ANDREweb2.jpg Home- Dev Page https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544118062785-RW4HT17IVCVB5Q1R9OCW/newgary.png Home- Dev Page https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543257671539-WFSJI4YVOJAFERB7MKK8/Screen+Shot+2018-11-26+at+10.37.54+AM.png Home- Dev Page https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544118062785-RW4HT17IVCVB5Q1R9OCW/newgary.png Home- Dev Page https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543203718048-AB05VL2AN5P70AUNDKQ1/181125_O-Arms_Website_black+panel_1600.png Home- Dev Page https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543201015257-Z7BNV3O8S9ORXRPJE2I4/office+photos5_1600px.jpg Home- Dev Page https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543203718048-AB05VL2AN5P70AUNDKQ1/181125_O-Arms_Website_black+panel_1600.png Home- Dev Page https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543203718048-AB05VL2AN5P70AUNDKQ1/181125_O-Arms_Website_black+panel_1600.png Home- Dev Page https://www.o-arms.com/new-gallery-3 daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1532270564524-GUN9AMWKT65P928CA3T4/51_HBL_Pickles_v1-276.jpg New Gallery https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1532270564524-GUN9AMWKT65P928CA3T4/51_HBL_Pickles_v1-276.jpg New Gallery https://www.o-arms.com/team-old daily 0.75 2019-12-16 https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544042924759-W3M316ZH095J2G8MCFDT/Jarrod+scan.jpeg Team_OLD Jarrod Gustin Associate Creative Director–Art. Jarrod Gustin kicked off his career in London working in fashion PR, building creative strategies for an international designer. He then moved to Victors & Spoils, where he helped launch Michelle Obama and The White House health initiative for Fruits & Vegetables. From there, Gustin went to 2016 Ad Age Agency of the Year, Solve, where he art directed for GMC, American Standard and Abu Dhabi Commercial Bank. At Odysseus Arms, Gustin worked with HotelTonight to establish its creative voice with digital, social, and integrated campaigns that increased bookings by 30% YOY. He injected fresh energy into cult-favorite sparkling wine André Champagne with a print-worthy social media campaign that set a new standard for the brand’s online presence. He worked with the world’s #1 wine brand, Barefoot, to choreograph two month-long cross-country road trips; writing, directing, and starring in daily social media content for the brand’s 1.5 million followers. The inventive participatory marketing campaign generated 7x ad recall benchmark, converted more sales than any other marketing effort for the brand that year, and redefined the way the household-name brand interacts with consumers. Most recently, Gustin partnered with the Georgian government to distill 8,000 years of winemaking history into a brand, securing national U.S. distribution in the fiercely competitive wine sales market. Gustin continues to lead development of the wine’s packaging, branding, and story for the country’s maiden voyage and launch into the U.S. market. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544042509913-5DK40TB002AHA4KYV509/201810251408-2.jpg Team_OLD Eric Dunn Partner, Managing Director. Over the last 18 years, Eric has defined his career by being a zealot for creatively driven campaigns that make emotional connections. His steadfast belief that messaging is more powerful when integrated additively across communication channels has been a key success driver for his clients. He has spearheaded brand launches and campaign rollouts for numerous brands including AAA, Beck’s Beer, Leffe Beer, Carl’s Jr. / Hardee’s, DriveTime, Kona Brewing, StubHub, SanDisk, and Valvoline. Eric’s work guiding the brand strategy and launch for Kona Brewing’s mainland U.S. introduction spawned a campaign that gained EFFIE recognition for advertising effectiveness in its first year. That campaign platform continues to run four years after its initial launch, gaining cult-like status amongst Millennial beer drinkers across the U.S. and Canada. His work at OA has included defining the strategic platform for E!’s Caitlyn Jenner programming, launching the first Foster Farms Corn Dogs campaign and, most recently, expanding HotelTonight’s marketing efforts into its first integrated campaigns. His collaborative spirit and roll-up-your-sleeves attitude have made him a key partner across client teams. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544043282765-MP42QCMYY4W7LZJY7T91/201810251408+2+%281%29.jpg Team_OLD Franklin Tipton Founder, CCO, Head of Copy. Franklin has overseen integrated advertising and brand launches for some of the world’s best known brands. He established the voice for Method, launched Mini Cooper into the U.S. market, and introduced Virgin Atlantic to the States. All before he was enlisted to take on creative leadership for Sprint. His Sprint “Now” campaign turned the telecom behemoths fortunes around on its way to global creative recognition. With more Cannes Titanium Lions (one of which was awarded to the campaign that helped move a business forward more than any other in the world) on his shelf than any other San Francisco creative director, he mothers over each effort’s smallest details. This mastery of craft has translated to highly tuned campaigns across the alcoholic beverage industry including Miller Lite, Bushmills, and E. & J. Gallo. His “your mission is my mission” motto has inspired creative teams around the world at A-list organizations including Mother in London, Publicis Mojo in Australia and Crispin Porter + Bogusky. Most recently, he’s led Odysseus Arms on Cannes-recognized work for Amnesty International, helped reimagine the Kodak brand for the digital age, worked with HotelTonight to craft the language behind its global expansion, and ushered Barefoot into a new age of social media engagement. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544041835284-2Y4ECCNZEDA5FVQSQ2QM/201810251408.jpg Team_OLD Libby Brockhoff Founder, CEO, Head of Art. As CEO and Co-Founder of Odysseus Arms in San Francisco and a longtime industry pioneer, Libby has reimagined what a modern agency looks like by creating a company that’s highly collaborative, diverse, socially driven and results obsessed. She also developed the creative and strategic method, ThirdEye™, a one-of-a-kind approach that yields unprecedented results for her clients. Libby’s path as an industry disruptor began in London where she co-founded renowned agency Mother at the age of 27, and lead the company to considerable success including being named Campaign’s “Agency of the Decade.” Throughout her career, Libby crafted advertising strategies for Silicon Valley tech giants like Facebook, Microsoft and YouTube. She’s also influenced cultural issues by directing the reframing of the transgender narrative as the creative visionary behind the launch of Caitlyn Jenner’s on-air image, and also activated Amnesty International supporters to help Obama’s Arms Trade Treaty pass in the United Nations. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543182618154-ST60YNLZX154I2C2W9U2/Amy+Yvonne+Yu.jpeg Team_OLD https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547856578230-6CPS1D17267CSX93C3DM/mary+knox.jpg Team_OLD https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543182625058-W80U2VQ6WL5EBDWNUZ7E/Anne+Tway.jpg Team_OLD https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543182680388-4LOVO2G9NIBZF6MRREEQ/Skye+Schuchman.jpg Team_OLD https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543182575487-D76GWH0MQJW54FEEVKBR/201811151143+%281%29.jpg Team_OLD https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543182587960-5W7DV6RZ2O3TO3HVN2N5/Jarod+Huff.JPG Team_OLD https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547846889567-6I7PZOT6EWGJ1E12JSCW/201901181319.jpg Team_OLD https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543182628517-0RLF7XHRLJVRCA62K0TU/Caroline+Sinclair+%281%29.jpg Team_OLD https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543182687284-4J8IQK1KCMOVDNW3PFVF/Jennifer+Howard.jpg Team_OLD https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543182675927-CPZBOZKWHM0O13AYU5T5/Shirley+Liang+%281%29.jpg Team_OLD https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543182713953-58YNT8DP2Q4CUASYL53Y/Trey+Simmons.jpg Team_OLD https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543182603798-RNAO0HNFZGVABHA2CFQB/Leslie+Kennedy.JPG Team_OLD https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543182704717-CGW79176C4DB0JT161N1/Nancy+Shea_Green+Eyes.png Team_OLD https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543182707549-O2YNSSS1ZPHJCB81Y452/Kerry+Feuerman.jpg Team_OLD https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543182612488-L4D5JE90Y4OJRMUQ60RS/Agatha+Asch.jpg Team_OLD https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1543182632098-XWHYBBBPZ1RWPHG1Z4YB/Ashley+Hayes.jpeg Team_OLD https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544042639881-MYZFW5MKZKN2I8EOFHLN/201810251359.jpg Team_OLD Madeline Lambie Partner, Associate Creative Director–Copy. Madeline Lambie started at Odysseus Arms as a writer and editor for Mark Zuckerberg and Sheryl Sandberg's global philanthropy initiative, rallying Facebook employees around the world to connect with causes they care about. The work earned her the title of one of media's "Rising Stars” from Shots Magazine. From there, Lambie wrote and edited the on-air promos for Caitlyn Jenner’s coming out story, helping the NBC series become the network's most-watched television event of the decade. The work inspired an independent project for Odysseus Arms: a short film on gender identity titled “We Are Clouds" that debuted at TEDxPortland, played at Sundance, and is now used in elementary school classrooms to encourage LGBTQ acceptance. Most recently, Lambie worked with the world's #1 wine brand, Barefoot Wine, to choreograph two month-long cross-country road trips; writing, directing, and starring in daily social media content for the brand's 1.5 million followers. The inventive participatory marketing campaign generated 7x ad recall benchmark, converted more sales than any other marketing effort for the brand that year, and redefined the way Barefoot interacts with consumers. 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No really, down to an atomic level. This freelance illustrator and story artist takes a magnifying glass to the mundane with his rousing and gritty ink illustrations. In every corner of his work, you’ll find whispers of information that quite literally paint the picture. He has mastered blending whimsy and darkness to create distorted art that is just the right amount of unsettling. His poster for Odysseus Arms is proof that great work truly does lie in the details. Not in spells, potions or wizardry as Ben’s work might actually lead you to believe. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548191827147-VNDJG8VEGSRUBLOJ13Z7/Screen+Shot+2019-01-22+at+1.13.39+PM.png Odysseus Arms Original Poster Series Poster No. 6 The importance of utter nonsense. Monty Python is our co-pilot. Not sure what you're doing, but we're having fun over here. Design: Mr. Huff. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548192090203-AEKMI7W107MUJYAG1XEB/13116440_1182505891759947_4713322455323189443_o.jpg Odysseus Arms Original Poster Series Poster No. X arrives on our fifth anniversary or Tax Day as we call it—the day we were issued our EIN by the IRS back in 2011. The opportunities we’ve had are truly mind-blowing: Cartoon Network, YouTube, Amnesty International, Caitlyn Jenner, Facebook and Foster Farms. We’re stoked like little kids that refuse to turn the lights off and go to bed at night. That said, our agency motto reflects five years of operating in an earthquake zone–both seismically and industrially. Power lettering by Kevin Cantrell who is really rather wicked with the pen. www.kevincantrell.com https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548184990863-Y14424DSX7VZH0UPDYG5/10.jpg Odysseus Arms Original Poster Series https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548190614266-ZRKSTXMB96OECB4IEXVT/OA_POSTER_PATRYK.jpg Odysseus Arms Original Poster Series Patryk Hardziej: Skatepark http://hardziej.com/ Celebrate the fail. It means you went bigger than anyone else. That’s the skatepark mentality, and it’s all too rare in our industry. Polish national Patryk Hardzieg marries the dark with the light, creating a kaleidoscope of contrast. While some highlight elements with color, he highlights it with darker tones, bringing peculiarly touching scenes to life. His work that has gotten him on the cover of Archive Magazine and collaborating with brands like MINI. And to say it all started with his fascination over his grandma’s copies of “Great Painters” magazine... https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548186248095-3YI04SFR8K1UJL4VY58B/stir_fry_oa.jpg Odysseus Arms Original Poster Series Stir Fry: Bagger43 (Dennis) http://bagger43.com/ https://vimeo.com/145542551 Dennis (aka Bagger43) is all gas, no brakes. He packs a punch with his inky, bold work. Born in the Philippines and raised in different parts of Asia, Dennis’ work has won the hearts of 70k followers and his videos get over a million views. People like Dennis bring heat to the creative stir-fry. He’s multi-faceted, multi-media, multi-layered and multi-talented. We don’t know about you, but we can feel the heat in his poster for Odysseus Arms. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548186178576-8KUKSJOQBFM9ZSLLNJV0/snake_poster.jpg Odysseus Arms Original Poster Series https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548190526050-1RX08A6EGTGKM7D19TEQ/Ego_poster.jpg Odysseus Arms Original Poster Series https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548286274951-VGNYITDW9KX8INUO0U6X/slack-imgs.jpg Odysseus Arms Original Poster Series DIGITAL MEDIA: NEVER BEFORE HAVE SO MANY BEEN BULLSHITTED BY SO FEW ABOUT SO MUCH. Poster No. 11. Collaboration between OA and The TDR™ of Sheffield, England. Quote by Paul Silburn. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548191696308-LACBJYBFIZ8F8I32GKEK/Screen+Shot+2019-01-22+at+1.14.27+PM.png Odysseus Arms Original Poster Series Devil’s Advocate: Diego Portilla https://www.behance.net/eslaquer Diego Portilla is a Colombian illustrator who puts old movie poster and comic art into a bullet blender to serve up bright and creepy illustrations. His high-octane work is reminiscent of the golden age of poster art, and he’s quite possibly ushering us into the renaissance of it all. In this poster for Odysseus Arms Diego portrays We wanted to embolden creatives and encourage them to just go and make the thing. Paint the stuff. Write that doohickey. Because if you listen to the worriers of the world, you’ll never make anything cool. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548185049878-ZTP0CKH1LDC2YVYSQCYN/Bob_poster.jpg Odysseus Arms Original Poster Series https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548192917323-CARMPC4998XKF2ONC2U7/Screen+Shot+2019-01-22+at+1.34.55+PM.png Odysseus Arms Original Poster Series https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548186084318-HZXR3UE8YL4XQTH9E81L/DXTR_poster.jpg Odysseus Arms Original Poster Series https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548193297319-0WPE92TUDKEAAM1G5F60/Screen+Shot+2019-01-22+at+1.37.28+PM.png Odysseus Arms Original Poster Series https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544554398257-XCAWDNLEP20GM8B98DMM/gary.jpg Odysseus Arms Original Poster Series - HotelTonight - Visit, Don't Stay https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544559171305-9RTPK6S58K1TEEF93UAW/Andre_October+2018_IntroSweater.jpg Odysseus Arms Original Poster Series - André Champagne - The Champagne of Sweaters https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544559253495-DDZ7C1KWV7J1AXML73OB/Screen+Shot+2018-12-06+at+5.35.22+PM.png Odysseus Arms Original Poster Series - Foster Farms - Monster Appetites https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548186215761-Z0AG3O83KSD5QEY0BRUH/Sniper_poster.jpg Odysseus Arms Original Poster Series POSTER NO. 9. With respect to the current climate, proofreaders are the kevlar vests of the writer pool. We would like to formally thank all the people who have protected us from ourselves over the years. Design: Jarod Huff https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548191734102-EA9XOOR6MCS3WV66RRTW/Screen+Shot+2019-01-22+at+1.13.10+PM.png Odysseus Arms Original Poster Series https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548191782532-VT2ZUOQJ9G7HFZ5JIHIK/Screen+Shot+2019-01-22+at+1.14.03+PM.png Odysseus Arms Original Poster Series DIGITAL MEDIA: NEVER BEFORE HAVE SO MANY BEEN BULLSHITTED BY SO FEW ABOUT SO MUCH. Poster No. 11. Collaboration between OA and The TDR™ of Sheffield, England. 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Franklin has overseen integrated advertising and brand launches for some of the world’s best-known brands. He established the voice for Method, launched Mini Cooper into the U.S. market, and introduced Virgin Atlantic to the States. All before he was enlisted to take on creative leadership for Sprint. His Sprint “Now” campaign turned the telecom behemoth’s fortunes around on its way to global creative recognition. With more Cannes Titanium Lions (one of which was awarded to the campaign that helped move a business forward more than any other in the world) on his shelf than any other San Francisco creative director, he mothers over each effort’s smallest details. This mastery of craft has translated to highly tuned campaigns across the alcoholic beverage industry including Miller Lite, Bushmills, and E. & J. Gallo. His “your mission is my mission” motto has inspired creative teams around the world at A-list organizations including Mother in London, Publicis Mojo in Australia and Crispin Porter + Bogusky. Most recently, he’s led Odysseus Arms on Cannes-recognized work for Amnesty International, helped reimagine the Kodak brand for the digital age, worked with HotelTonight to craft the language behind its global expansion, and ushered Barefoot into a new age of social media engagement. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/39bdb7b3-b31b-49a8-aca4-434ad550eb09/libby.jpg Team - Libby Brockhoff Libby Brockhoff Founder, CEO, Head of Art. As CEO and Co-Founder of Odysseus Arms in San Francisco and a longtime industry pioneer, Libby has reimagined what a modern agency looks like by creating a company that’s highly collaborative, diverse, socially driven and results obsessed. 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https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1603331688061-H18J7U3E534RB4HJOUVK/101853654_2654854884760760_6800905641162877032_n.jpg 1Dollar1Love https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1603343466301-HEPQS4GCTGQBABCQK5Y3/102980721_2521214408190573_8487489361018028372_n.jpg 1Dollar1Love https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1603331617634-7PC9JZ2IFJQCL1QFP94P/100949610_565193807764399_7578716078112230404_n.jpg 1Dollar1Love https://www.o-arms.com/news-2 daily 0.75 2024-03-29 https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1602304006778-6ZQHDN21WGPDDGXLV0UQ/1dollar1love-logo-white.jpeg News - 2 CISION PR NEWSWIRE: COMING TOGETHER IN LOVE, ARTISTS RAISE FUNDS THROUGH INSPIRATIONAL NATIONAL MOVEMENT Give just $1: 1Dollar1Love Partners with Together Rising. Spread Love by Helping Those Most in Need. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1602305159037-L8XDD988RH0HWMTROVVQ/ad-age-50th-anniversary-lgbt-center-los-angles.jpg News - 2 AD AGE: AGENCY BRIEF: SUNSHINE ON PRIDE, A POOPIE PODCAST AND HEARTFELT CREATIVES The sun is finally out on Madison Avenue after a very wet week (and Effie Award gala)… Odysseus Arms Founder and CEO, Libby Brockhoff, among others. “There has never been a better time… Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1602303298229-9VM0LX6YBAIHSS7EPWNX/johannes-leonardo-volkswagen-campaign-us.jpg News - 2 CAMPAIGN US: THE VERDICTS ARE IN FOR JOHANNES LEONARDO’S VOLKSWAGEN WORK Industry folk dissect the highly anticipated creative that's designed to put the auto brand back on track. Libby Brockhoff, CEO, Odysseus Arms, I think this work is superb creative. Their atonement will change their fortunes — Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1602303733033-P65XI98Q66SPES66AMJR/the-drum-logo-added-account-team-gillian-macbrayer-caroline-sinclair-carlo-rossi.jpg News - 2 THE DRUM: PEOPLE ON THE MOVE Odysseus Arms has added to its account team, bringing on Gillian McBrayer as an account supervisor on Carlo Rossi, Andre Champagne and Barefoot wines; and Caroline Sinclair as a junior strategist. McBrayer joins from San Francisco shop Venables Bell & Partners, while Sinclair, a native of Sweden, has held various strategic and creative positions at San Francisco firms Blue Truck Inc. and Cross. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1602304582630-7LJMU9RRWTOKIVL6JOU9/BootsGirls-campaign-live-50-ads-madke-mother-great.jpg News - 2 CAMPAIGN UK: CAMPAIGN 50: WATCH THE ADS THAT MADE MOTHER GREAT Mother's influence on Adland and British creativity cannot be overstated. No wonder it came fourth in our countdown of the best agencies of the past 50 years. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1602301601556-WBT57QQS7KYM48VKUXS2/https%3A%2F%2Fwww.thedrum.com%2Fcreative-works%2Fproject%2Fodysseus-arms-hoteltonight-hoteltonight-out-home-campaign News - 2 THE DRUM: HOTELTONIGHT OUT OF HOME CAMPAIGN BY ODYSSEUS ARMS HotelTonight has launched its first out of home (OOH) advertising campaign in the New York City metro area. Aimed at appealing to residents and visitors to the city, this is the latest in a series of major marketing initiatives for the last-minute hotel booking app, which included partnerships with the New York Yankees, Madison Square Garden, AEG and Chelsea Football Club... Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1602302099945-PQP01KMX57F59DPKNIGR/vday-campaign-us-agency-dealbreakers.jpg News - 2 CAMPAIGN US: ULTIMATE AGENCY-CLIENT RELATIONSHIP DEALBREAKERS Libby Brockhoff, co-founder and creative director at Odysseus Arms. Dealbreaker: Any client that refuses a second round (drinks, not revisions). Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1602302430579-RERCGI4K0787D1LZ1LWI/hoteltonight-moms-new-kitty-cuddle-media-post.jpg News - 2 MEDIAPOST: HOTELTONIGHT CAUTIONS AGAINST TOO MUCH FAMILY TIME HotelTonight is reprising its “Visit, Don’t Stay” holiday digital campaign, encouraging people to book a hotel when they go home to visit family, as an escape from too much family togetherness over the holidays. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1602304940412-5X78KPIBBM4ELL4AV6ZC/campaign-magazine-logo-tell-her-story-women-boys-club-advertising.jpg News - 2 CAMPAIGN UK: BREAKING UP THE BOYS’ CLUB; THE NEXT 50 YEARS OF WOMEN IN ADVERTISING If women are to truly thrive in our industry, we need nothing less than a complete overhaul of working life... Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1602304405147-509P19NFM4MYYUCRZBNP/campaigh-live-uk-unsung-women-advertising-libby-brockoff.jpg News - 2 CAMPAIGN UK: THE UNSUNG WOMEN OF ADVERTISING Throughout history, women have been sidelined and sometimes forgotten completely. For Campaign's 50th anniversary, we pay tribute to advertising women who may have been overlooked but deserve to be remembered among the greats. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1602305429936-H74CH4VBG4UD3AWJV1I7/Di-jung-Protagonist-in-de-Amnes-Fi-hab-ei-kla-Bots-162120-amnesty-international.jpg News - 2 HORIZONT: AMNESTY INTERNATIONAL: THE MOVING ANTI-TORTURE PLEA FROM CHILDREN Just in time for the hot phase of the US election campaign, Amnesty International is launching a new campaign offensive. With the appearance under the motto "The America I Believe In", the NGO is working together with the Odysseus Arms agency against possible torture practices in the USA - and in the moving appeal for human rights only children have their say. [In German] Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1602301902103-3UPJYD9USQGGS5ND10I6/forbes-millenials-make-workplaces-better-odysseus-arms.jpg News - 2 FORBES: MILLENNIALS HAVE ACTUALLY MADE OUR WORKPLACES BETTER BY LIBBY BROCKHOFF, FORBES COUNCILS MEMBER When millennials entered the workforce a decade or so ago, the criticism of them was swift. They were lazy know-it-alls who didn’t understand their place and were unwilling to put in the work that we Gen Xers had eagerly done to please our baby boomer bosses. Read More > https://www.o-arms.com/self-builder daily 0.75 2023-11-02 https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1634698736133-KPVCM7ZYNCXMQC8NN7B2/b4d01714721399d1f80a3695029f98d5.jpeg Self - Build Dreams - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1634698499754-L0RD13WW0S80XT6Z7DHW/a0935df0af717b0331ddb3328e3ac249.jpeg Self - Build Dreams - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1634951059329-C4T47PS8WA51U7XZIKTW/ezgif-4-259b8b23c569_LOOP.gif Self - Build Dreams - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1634753566058-R6UZQ20CL2JI81OUFLGG/3253789+Self+Financial+BC05+Atlanta+Subway+Dom+Five+Points+2021.08.30+%2850%29.jpg Self - Build Dreams - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544216643902-H1PJ8BD426U6BHMK75UU/15110480_1333029070040961_8463210330092816397_o.jpg Self - Build Dreams - HotelTonight - Visit, Don't Stay https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1549064884376-YNF5L0DT1SBGBHRPOOVD/Rossi_Oct_Beanie.jpg Self - Build Dreams - Carlo Rossi - Social Content https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1544567596036-Y4G50MYFOH0ZZ9M3XZGY/BF_SFJ_BackOfBus+2.jpg Self - Build Dreams - Barefoot Wine & Bubbly - Summer Fan Jam https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1633997382277-NJCR2A1A92588GF3INER/Screen+Shot+2021-10-11+at+5.06.01+PM.png Self - Build Dreams - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1605057327464-SQO3QOW913O0FB6JZJ1T/460x0w.png Self - 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Build Dreams https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1634753119014-D0Z3NOLCQVSCNH8TBN7I/Self_BuilderPosters_GB.jpg Self - Build Dreams https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1634753129903-TZDXF5O5SORIQIBV95DJ/Self_BuilderPosters_QB.jpg Self - Build Dreams https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1634753130886-LJ6JONO1WI231EM929S2/Self_BuilderPosters_RB.jpg Self - Build Dreams https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1634698872321-NY0TZK1G8OGP61QXOKVZ/Self_AUS_Contest_06.jpeg Self - Build Dreams - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1605057303663-XF1GO13L8XZTZV0ZPUEE/Inc-headline.jpg Self - Build Dreams https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1634753584193-AV85R66LIIIO16XU7MFS/3253789+Self+Financial+BC05+Atlanta+Subway+Dom+Five+Points+2021.08.30+%2831%29.jpg Self - Build Dreams - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1634698431761-6KMN984JAM71R7VMCMZB/ab5cd1c8a9049f1a1c6487baccc8f6a8.jpeg Self - Build Dreams - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.o-arms.com/news daily 0.75 2025-05-27 https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1559064182151-PKFR9VP91E7OQGCA6W5M/conscious-creative-movement-4As-launch-david-goliath.jpg Press CAMPAIGN US: 4A’S LAUNCHES CONSCIOUS CREATIVE MOVEMENT WITH DAVID&GOLIATH "Welcome to the Conscious Creative Movement. It’s a new breed of purpose-driven powerhouse that brings together heart-driven creators who believe ideas and positive thinking can change the world for the better." Odysseus Arms is proud to be a part of this #ConsciousCreative initiative with David&Goliath and the 4A's… Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547508572089-NAJYZAP7K4X57RJSTF5V/house-color-yellow-balls-jarrod-gustin-jj-little-black-book.png Press LITTLE BLACK BOOK: A GAME OF “WOULD YOU RATHER” WITH ODYSSEUS ARMS’ JARROD GUSTIN Would you rather start your career now or 30 years ago? Would you rather give up Illustrator or Photoshop? What about IG or Facebook? Odysseus Arms' JJ Gustin answers the tough questions in a little game of "Would You Rather" with Little Black Book. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1606173187339-D9UQ4RHCS6N89SDJ0700/Inc-logo.jpg Press INC: HELPING CONSUMERS ACCESS FINANCIAL RESOURCES TO BUILD BETTER LIVES Emily Dickinson described hope as “the thing with feathers that perches in the soul.” Hope is also what motivates thousands of people who turn to Self for help in building credit at any stage in their financial journey. “We know through our customers that when someone is building credit or saving money, they are on a journey of self-improvement,” says Brett Billick, Self’s chief marketing officer. Read More> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/0afcbe50-f41b-4a42-b67e-1752cd11b853/campaign+US.png Press - Make it stand out CAMPAIGN US: RED STATE, BLUE STATE: HOW U.S. AGENCIES ARE RESPONDING TO ROE V. WADE REVERSAL Advertising agencies across the country share how they are responding to and navigating the implications of the Supreme Court’s decision to overturn Roe v. Wade on their employees and their businesses. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547506854998-JPB5MUTWSDFCEQ6PMSQV/adweek-Andre-October-2018_Andre-champage-gallo-christmas-Sweater-campaign.jpg Press ADWEEK: ODYSSEUS ARMS AND ANDRE CHAMPAGNE HAVE AN UGLY CHRISTMAS SWEATER MEME FOR EVERY OCCASION A new campaign by San Francisco’s Odysseus Arms for André Champagne wants to celebrate the ugly/beautiful by meme-ing the fuck out of it. This is an all-encompassing, three-month effort that touches on pretty much every “sharable, authentic, relatable, and humorous holiday moment.” Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/5e98e7db-6982-49bc-9636-69fe791ad59e/POrtfolioNight.jpeg Press - Make it stand out THE SAN FRANCISCO EGOTIST: YOU WILL NEVER GET A JOB IN THIS INDUSTRY The One Club’s Portfolio Night starts this week around the world – we’re hosting the San Francisco Portfolio Night on June 1 (575 Market Street, 6-9 PM – and many creative hopefuls will be walking into their first in-person one-to-one critiques with people who’ve “made it.” How should they steel themselves? Start by being ready for anything. My own experience at Portfolio Night shocked me into some realities I’ve needed throughout my career. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547507331373-CKQU05Q9ZI04XWAVXKE2/odysseus-arms-promotes-creative-team-associate-creative-directors-Madeline-Lambie-Jarrod-Gustin.jpg Press SAN FRANCISCO EGOTIST: ODYSSEUS ARMS PROMOTES CREATIVE TEAM Great news out of Odysseus Arms. They announced today the promotion of Madeline Lambie and Jarrod Gustin to Associate Creative Directors. “Madeline and Jarrod have been a tremendous part of our work, culture and successes in recent years, and we’re thrilled to promote them to Associate Creative Directors”, said Partner/Chief Creative Officer, Franklin Tipton. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/520233bb-f81e-4a7c-bf2c-2cee2a5a7131/20230329_WomenWorkinginOffice_iStock-919548666_3x2.png Press - Make it stand out ADAGE: WHY WOMEN IN ADVERTISING DON’T NEED MEN TO EMPOWER THEM We have more women chief marketing officers, chief creative officers and CEOs, yet a 2022 HubSpot study finds 90% of women have experienced imposter syndrome. It shows up in a tendency to overthink or psyche ourselves out because we’ve seldom had the chance to try, fail and learn over the centuries. We can change this with a more concerted, disciplined approach to encouraging and inspiring each other. It’s not about others creating policies for us. The basics of success in advertising—creativity, discipline, grit, resilience, and respect—have no gender bias. And women are a woman’s best allies. This goes double for women of color, who remain severely underrepresented in leadership. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547507283780-TKZUYTB0L83BZTJJXSJC/adweek-odysseus-arms-expands-leadership-team-eric-dunn-madeline-lambie-kelly-kruse-Gallo.jpg Press ADWEEK: ODYSSEUS ARMS EXPANDS LEADERSHIP TEAM San Francisco agency Odysseus Arms expanded its leadership team with a series of promotions and the arrival of a new account director. Managing director Eric Dunn and associate creative director Madeline Lambie were promoted to partner roles, while Kelly Kruse joins the agency as account director, tasked with managing day-to-day operations for the agency’s largest client, E.&J. Gallo, Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1606352850474-TBSFUHF16FSKB1RHRM5U/toggle-turkey-thanksgiving-2020-fail.jpg Press MEDIAPOST: TOGGLE SEEKS EPIC TURKEY DAY MEAL FAILS IN LATEST CAMPAIGN Renters insurance company Toggle is playing up the central truth that life doesn’t always go according to plan with a holiday-themed social media campaign. The creative, developed with Odysseus Arms, San Francisco, incorporates found footage of real-life moments when people mess up their holiday meals, like bird-roasting fire blunders and soggy pumpkin pies. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/b343f008-2444-41ea-b277-42f4ba391577/Own-It-Libby-Brockhoff-scaled.jpeg Press - Make it stand out MARKETING PODCAST NETWORK: HOW LIBBY BROCKHOFF OF ODYSSEUS ARMS, OWNS IT Welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys’ club of advertising, one agency at a time. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/24cd0e11-d402-468b-ba7c-c945d0f98b79/forbes.png Press - Make it stand out FORBES: 14 KEY ELEMENTS TO INSPIRE SOCIAL MEDIA USERS TO SHARE YOUR CONTENT Companies describe the many methods marketers employ to help prospects and customers first find, then engage with and consider their brands as “content marketing.” Of course, consumers don’t always view these efforts as brands marketing to them, and if the content is valued by consumers, it can help the brands who posted it gain more exposure and build more credibility among target audiences. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547507984673-CERNEYW3N4VTSK15HKG9/the-drum-libby-brockoff-beauty-independence-agency-odysseus-arms.jpg Press THE DRUM: LIBBY BROCKHOFF ON THE BEAUTY OF INDEPENDENCE "When CFOs and procurement people call the shots, creativity inevitably bumps up against financial constraints, political concerns, and a corporate party line that may never have been made public, even to employees." Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1602304142277-HEP9I5QNZKJ2LLCUVPKG/1dollar1love-love-spreads-faster.jpg Press CAMPAIGN US: GIVE JUST $1 AND MAKE A HUGE DIFFERENCE TO COVID-19 FRONTLINE WORKERS 1Dollar1Love partners with Together Rising, ad agency Odysseus Arms and countless other creators to push the cause. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547505654750-SO5602RTRPQ4TK6B0FRD/campaign-magazine-us-brands-superfans-center-bringing-humanity-back-industry-big-data-Libby-Brockoff-odysseus-arms.jpg Press CAMPAIGN US: BRAND SUPERFANS AT CENTER OF “BRINGING HUMANITY BACK TO THE INDUSTRY” Big data scares Libby Brockhoff. The partner at indy shop Odysseus Arms (and co-founder of Mother) says some C-suite marketers are being "blindly led" by numbers which "turns consumers into zeros and ones and reduces our view" of a creative situation. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/79afc8e2-c154-4345-b676-beca250b5702/INSTAGRAM-FEED-ORGANIC-1080x1080.png Press - Make it stand out ADWEEK: THE BODY SHOP'S PRIDE CAMPAIGN TAKES ON ANTI-LGBTQ+ POLICIES Every June, Pride Month arrives in a flurry of colorful, celebratory marketing and familiar calls for equality. But amid the onslaught of discriminatory and harmful anti-LGBTQ+ policies, the need for real impact and support is only increasing. As part of its continued efforts in supporting queer youth, The Body Shop North America’s latest creative campaign directly opposes anti-LGBTQ+ legislation through retail signage, digital initiatives, an educational hub and nonprofit partnerships. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/17f7af3c-e80e-4232-9c8f-8a6d510c7802/Forbes-logo.png Press - Make it stand out FORBES: 13 OF THE BEST HASHTAG CAMPAIGNS OF 2021 Hashtag campaigns can go viral quickly if enough social media users jump on the bandwagon. When brands are able to come up with a hashtag that captures the interest of audiences on social media platforms, the results can be phenomenal for their marketing. However, not just any old hashtag is going to produce these kinds of outcomes. To learn about the best hashtag campaigns of 2021, check out the examples members of Forbes Agency Council share below. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547508080193-T2VQ9BFSLM7UQBWXEJVB/exceptional-women-world-libby-brockoff-mother-london-female-leadership-odysseus-arms.png Press THE DRUM: EXCEPTIONAL WOMEN OF THE WORLD FEATURING LIBBY BROCKHOFF, ODYSSEUS ARMS From naming Mother London Advertising at 27 to leading an indie shop in the tech capital of the world, our CEO and founder Libby Brockhoff sounds off on the importance of female leadership, doing your homework, and what's next for Odysseus Arms. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547507909781-TGRCSG9EJVDJFRO4RWZQ/the-drum-in-house-agencies-here-stay-need-help-libby-brockoff-ceo-odysseus-arms.png Press THE DRUM: IN-HOUSE AGENCIES ARE HERE TO STAY (BUT THEY NEED OUR HELP) Odysseus Arms founder and CEO Libby Brockhoff sounds off on how in-house creative departments and their ad agencies can (and should!) work together. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547507198443-63NBF3E1D5XC4JHG9R5U/adforum-ugly-sweater-campaign-andre-champagne-social-holiday-memes-young-adults.jpg Press ADFORUM: UGLY SWEATER CAMPAIGN BY ODYSSEUS ARMS FOR ANDRE CHAMPAGNE Odysseus Arms created a three-month social campaign for client André Champagne built around a specially-designed, carefully-crafted, ugly sweater. Launching earlier in October and ramping up through the holiday season, this series of playful videos, images and memes focuses on the universal truths for young adults returning home for the… Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548196297048-8V8LD2X5QNSXJBURW7S6/adweek-how-americas-favorite-bargain-wine-brand-gets-break-facebook-engagement-shoestring-budget.jpg Press ADWEEK: HOW AMERICA’S FAVORITE BARGAIN WINE GETS GREAT FACEBOOK ENGAGEMENT ON A SHOESTRING BUDGET “It’s kind of a legacy brand, like Heinz ketchup.” That’s how Libby Brockhoff, co-founder and partner at San Francisco agency Odysseus Arms, describes client Carlo Rossi—a wine brand best known for being plentiful and, most importantly, cheap. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/78be5094-9c4d-4181-8f82-22570a6a5d3b/LBB%21.png Press - Make it stand out LITTLE BLACK BOOK: NEW CAMPAIGN FOR FINTECH PLATFORM BILL PUTS FINANCE PROS’ REALITIES IN COMIC RELIEF 'Meet BILL' integrated effort from Odysseus Arms builds on the agency’s introductory campaign, which doubled BILL’s awareness within target markets. Managing finances for SMBs has many stress points, but relieving that stress can make you LOL. Especially if your financial processes need a refresh. That’s the premise of a new ad campaign for BILL, the financial operations platform that’s helping small and midsize businesses transcend the inefficiency of slow, outdated financial processes. Called “Meet BILL,” the ads from Odysseus Arms burlesque the pressures company finance pros experience and the relief BILL provides. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547508599208-IC3MZYEPDLRRT5EAGZLQ/adeek-only-thing-worse-than-your-relatives-pets-fox-stay-with-us-campaign-hoteltonight-odyseuss-arms.jpg Press ADWEEK: THE ONLY THING WORSE THAN YOUR RELATIVES? YOUR RELATIVES’ PETS 'Visit family. Stay with us' campaign continues. HotelTonight, a 7-year-old service, launches animal-centric ads this week as a follow-up to last December’s cast of wacky relatives whom you probably didn’t want to share living space with. If those folks were quirky (and they most certainly were), wait until you get a load of their furry friends. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1560981740577-BVECH4DOUUIYENQ1PMUC/libby-campaign-us-infuencer-insights.png Press CAMPAIGN US: LIBBY BROCKHOFF, ODYSSEUS ARMS CO-FOUNDER AND CREATIVE DIRECTOR SHARES VALUABLE INSIGHTS FROM THE INFLUENCER WORLD When we are dealing with micro-influencers with a small but fierce base of followers, we are dealing with people who are working very hard and also people who are bringing in voices and perspectives that have traditionally been under-represented. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1556914209319-Z01HU77POXPNLIEVWOHA/Libby-Brockhoff-influential-woman-century-campaign-us-magazine.jpg Press CAMPAIGN US: MOST INFLUENTIAL WOMEN OF THE CENTURY As a young American creative, Libby Brockhoff planned to move to London for a short time, but ended up co-founding one of the most influential UK advertising agencies of the past two decades. At Gold Greenlees Trott in London, Brockhoff met creative director Robert Saville. "From there, things changed forever," she says. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/f2253849-0c02-47c3-9c21-48ef25cd8f6f/mediapost.png Press - Make it stand out MEDIAPOST: WITH HELP FROM AGENCY ODYSSEUS ARMS, BILL REPOSITIONS AS AN SMB GROWTH ENGINE IN ITS FIRST AD CAMPAIGN As it drops “.com” from its name, financial automation software provider Bill is launching its first advertising campaign. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1602300234546-HIT1Y9KME942Q18UX0U5/campaign-us-magazine-Libby-Brockhoff-odysseus-arms-10-year-independent-shop.jpg Press CAMPAIGN US: ODYSSEUS ARMS AND MOTHER FOUNDER LIBBY BROCKHOFF TALKS A CAREER THAT SPANS CONTINENTS AND ERAS Marking the independent shop’s 10th year, Brockhoff shares stories and insights that only a woman in advertising could tell. Libby Brockhoff seemed to kick off the industry’s trend for curiously named shops. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/73129140-6755-4713-9785-de26bc155e55/Screenshot+2025-05-26+at+7.30.17%E2%80%AFPM.png Press - Make it stand out AD AGE: 10 CREATIVE CAMPAIGNS TO KNOW ABOUT TODAY The gin brand comes to life through AI creators and digital platforms in a revival of Beefeater’s “Spirit of London” campaign from McCann London. A campaign film pays homage to the vivaciousness of the city where Beefeater is made, accented by the “clink” of a gin and tonic cheer. The global campaign will see activations such as city murals, a Milan tram takeover and AI creator partnerships in coming months, said the Pernod Ricard-owned brand. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/7c084145-ced8-4c5e-93c8-b2a82052abff/BTM_mind-body-Digitalv1_e.png Press - Make it stand out FAST COMPANY: THESE 19 BRANDS ARE HELPING PEOPLE SHARPEN THEIR MINDS, LOOK GOOD, AND IMPROVE THEIR HEALTH The brands we trust with our physical and mental well-being play a unique role in our lives. From jeans and make-up, to fitness recovery and fertility, these companies are building relationships with customers beyond the products they’re selling. As Brands That Matter honorees, the following 20 brands demonstrated a commitment to mind and body—whether that’s fighting hunger, making food more sustainable, or preventing skin cancer. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/e05430ee-2312-47a6-8f58-002a3bea8340/Untitled-1.png Press - Make it stand out FAST COMPANY: FROM PROTESTING TO PARTNERING WITH THE UNITED NATIONS, THESE 3 BRANDS ARE TAKING ON TODAY’S BIGGEST CHALLENGES The Body Shop, Saie, and Zola are modeling the power brands have to shape current events. While 2022 saw a record number of attacks on the queer and transgender community, the overturning of Roe v. Wade, and signs of a worsening climate crisis, these brands are fighting to ensure that the future isn’t all doom and gloom. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/c600a9e6-4745-4642-816b-bc6c9a58b3ea/WPIVegas22_cSirenaPictures_8708.jpeg Press - Make it stand out WORLDWIDE PARTNERS ANNOUNCES WINNERS OF IMPACT AWARDS FOR CREATIVITY Worldwide Partners (WPI), on of the world’s largest network of independent agencies, has announced the winners of their annual Impact Awards. The Impact Awards recognize creativity, innovation, and effectiveness of campaigns by WPI independent agency partners around the globe. The awards were judged by a global panel of industry experts within five award categories – B2B, B2C, healthcare, travel and tourism, and social good – key industry verticals that WPI agencies operate within. A Best in Show Award was also selected from all of the submitted work. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/d17b409a-8495-4685-979b-d4424adc8f22/Thebodyshop.png Press - Make it stand out CAMPAIGN US: HOW THE BODY SHOP GAVE BLACK TIKTOKERS THE CREDIT THEY DESERVE The brand’s “Spread Love Challenge” honored Black creators whose original dances have been appropriated on the platform. It’s a TikTok tale as old as time: Black creators originate dances or jokes only to have them ripped off and appropriated before they go viral on the platform. The story wasn’t much different for TikTok dancers Tracy “OJ” Joseph, Layla Muhammad and Sunjai Williams, whose viral dances on TikTok have often been spread without proper dance credits. So this October, skin and hair care brand The Body Shop decided to change the narrative by launching “Spread Love,” a campaign to relaunch its body butter product while honoring the TikTokers that don’t get the credit they deserve. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1556309124575-DNAPJEPKNUE9XAJCFHTW/femme-next-generation-women-urgent-care-odysseus-arms-ob-gyn.jpg Press CAMPAIGN US: NEW WOMEN’S URGENT HEALTHCARE FEMME TEAMS UP WITH ODYSSEUS ARMS Welcome to Femme -- urgent care designed for women, by women. The service, designed for those seeking help for OB/GYN-related issues, is the pioneering movement from Bloom Medical Management Group LLC. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1606172410235-UPZ38XMWRMLD5QXEG46V/Lost-Eden_Supra-Dinner-Party-Image_0.gif Press MEDIAPOST: GEORGIA’S LOST EDEN WINE BRAND LAUNCHES FIRST AD CAMPAIGN The Georgian government is introducing its new wine brand Lost Eden to the U.S. where distribution and marketing is being directed by Customer Vineyard. A U.S. ad campaign promoting the launch was developed by Odysseus Arms. It’s anchored by a six-hour video titled “Supra” that follows an eclectic gathering of family and friends preparing and enjoying a traditional Georgian dinner in a lush garden setting. Read More> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1602299890518-134398MGD04WO2LB7VL7/safe-safety-pin-mask-1dollar1love-apa-Aleabone.jpg Press AMERICAN PHOTOGRAPHIC ARTISTS: LAURIE FRANKEL LAUNCHES CHARITY TO SUPPORT FAMILIES, HONOR FRONTLINE WORKERS, AND PROMOTE MASK USE She placed a cold call to agency Odysseus Arms, which immediately agreed to help launch 1Dollar1Love and conceptualize its promotion. They also built its website. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1602297871562-0TTEJO0KJ6B5STNIPUOG/odysseus-arms-poster-series-comm-arts.jpg Press COMMUNICATION ARTS: ODYSSEUS ARMS POSTER SERIES: THE AD AGENCY’S SERIES OF POSTERS CELEBRATE ITS CREATIVITY AND SAN FRANCISCAN HERITAGE Combining San Francisco’s great graphic design history with its love for counterculture, ad agency Odysseus Arms released a series of 50 original posters. Featuring a dizzying archipelago of original designs, hand lettering, Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1634948523573-72ZIA178KBUEEV36JUSU/SELF.png Press - Make it stand out LITTLE BLACK BOOK: FINTECH STARTUP SELF FINANCIAL SELECTS CREATIVE AGENCY ODYSSEUS ARMS AS AGENCY OF RECORD Leading fintech company Self Financial, Inc. selected Odysseus Arms, the San Francisco advertising agency, to promote its credit-building products in a national campaign launching early next year. Woman-owned, WBENC-certified Odysseus Arms, which was founded by Libby Brockhoff, will develop strategic insights and creative work alongside R&R Partners, which will lead media planning, buying, research and analytics. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1556914485687-91X5M6SYCS07W2XJRHTD/shoot-magazine-odysseus-arms+adds-creative-strategist-caroline-sinclair-art-director-katherine-stewart.jpg Press SHOOT: ODYSSEUS ARMS ADDS CREATIVE STRATEGIST, CAROLINE SINCLAIR; ART DIRECTOR, KATHERINE STEWART Odysseus Arms has added two staffers: Caroline Sinclair as jr. strategist and Katherine Stewart as art director. Headed by founder and CEO Libby Brockhoff, the San Francisco agency is behind successful ongoing work for client Barefoot Wines, as well as HotelTonight, Carlo Rossi and André Champagne. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1556914323486-5Z6GQ8KTGXUYPKHQDF7B/forbes-magazine-libby-brockoff-how-to-get-focus-groups-out-fifties.jpg Press FORBES: LIBBY BROCKHOFF: HOW TO GET FOCUS GROUPS OUT OF THE 1950S Focus groups have been a part of advertising for as long as we all can remember. A new book by Liza Featherstone explains how the manufacturers of Betty Crocker turned to academic researchers in the 1950s for help understanding why women liked the idea of cake mixes but weren’t buying them. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547510743385-RIGDL33GU7CZOUIYUBCT/ad-age-small-agency-odysseus-arms-wins-gold-awards-.jpg Press LITTLE BLACK BOOK: ODYSSEUS ARMS WINS GOLD AT THE AD AGE SMALL AGENCY AWARDS The ‘road less traveled’ has proven to be paved with gold for San Francisco ad boutique Odysseus Arms – a winner at AdAge Small Agency Awards 2014. Winning Gold for a Nationals agency sized 1-10 employees, the 9-person shop has become a go-to creative powerhouse for huge brands like Microsoft, Coca-Cola, YouTube, Ubisoft and Capital One. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/b5612c21-f732-4764-bebd-a764d55fd9d2/BSBH.png Press - Make it stand out UNITED NATIONS: THE UNITED NATIONS SECRETARY-GENERAL’S ENVOY ON YOUTH AND THE BODY SHOP LAUNCH GLOBAL COLLABORATION CALLING FOR MORE YOUNG VOICES IN THE HALLS OF POWER Almost half the world’s population is under 30. Yet, they make up only 2.6% of parliamentarians around the world**. The average age of a world leader is currently 62***. Of all the parliaments in the world, 37% do not have a single Member of Parliament (MP) under age 30** and less than 1% of these young MPs are women. Young people have the right to be included in political decisions that affect them, however, numerous barriers prevent their participation. The Office of the United Nations Secretary-General’s Envoy on Youth and The Body Shop are collaborating to change this through the global Be Seen Be Heard campaign to amplify youth voices in public life. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1556559162095-3TFNDB7TGISDBU2P1QNS/women-who-inspire-campaign-advertising-history.jpg Press CAMPAIGN UK: THE WOMEN WHO INSPIRE CAMPAIGN Like so many other women throughout advertising’s history, Brockhoff’s story is often overlooked, but she deserves to be remembered among the greats. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547509627857-HPG0XDLDMYZQ7B6402SU/the-drum-libby-brockoff-sheds-lights-on-her-career-failures-3-per-cent-conference-new-york.png Press THE DRUM: LIBBY BROCKHOFF SHEDS LIGHT ON ONE OF HER CAREER “FAILURES” AT 3% CONFERENCE At the 3% Conference in New York, Odysseus Arms chief executive and co-founder Libby Brockhoff told attendees how she’s helping moms continue their careers in advertising during a panel called ‘My Failure Resume.’ She said her agency, which is based in San Francisco, gives mothers the chance to “work on smaller projects that don’t totally take over their world.” Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547506314201-WVM0AC18ZYMWRG2O6AA0/women-influence-libby-brockoff-ceo-founder-angency-wunderkind-odysseus-arms.jpg Press WOMEN OF INFLUENCE: MEET LIBBY BROCKHOFF, CEO AND FOUNDER OF AD AGENCY WUNDERKIND, ODYSSEUS ARMS "People need independent firecrackers in this industry. Indie operators are far more passionate about business because we don’t have the safety of shareholder backing. This danger keeps things exciting." Our founder Libby Brockhoff sounds off for Women of Influence in the "Meet A Role Model" feature. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1559345060292-U9KLTFHA8HLSA10ZDPWK/AICP-logo-libby-brockoff-leads-panel-on-influencers-modern-day-brand.jpg Press AICP WEEK IN NYC: LIBBY BROCKHOFF LEADS A PANEL ON INFLUENCERS AND THE MODERN-DAY BRAND Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1550273447101-RXL3B0T1EIZTAEWU8CVV/voice-women-tweet-hed-2014-libby-super-bowl-reactions-3-per-cent-movement-conference.jpg Press WORLDWIDE PARTNERS: INDUSTRY LEADERS’ REACTIONS TO THE SUPER BOWL Noting that few women in advertising comment on Super Bowl ads, Libby Brockhoff teamed up with The 3% Movement and other influential women in advertising to live tweet their thoughts during the game. Here are some of Libby’s candid reactions. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547505211856-A6Q79ZE1OAOICMNIN77B/adweek-27-leaders-charting-a-new-course-creative-industry-franklin-tipton-veteran-facebook-campaign-incubator.jpg Press ADWEEK: 27 LEADERS CHARTING A NEW COURSE FOR THE CREATIVE INDUSTRY Are paid media and owned media two different worlds? Not to Franklin Tipton, an agency industry veteran who says the content lines are blurring. Yes, we still produce ads, but we use social media to blast-test directions, style and ideas using Facebook as a campaign incubator. "From there, we finesse individual executions and push them with paid media. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1557189252474-K9SDFLKHVAJGM4KQOG7X/campaign-magazine-renters-insurance-gets-sexy-makeover-toggle.jpg Press CAMPAIGN US: RENTERS INSURANCE GETS A SEXY MAKEOVER WITH TOGGLE Welcome to Toggle. It’s the new, sleek and sexy tool backed by Farmers Insurance that offers modern renters an easy platform to protect themselves financially. Today, in partnership with San Francisco-based creative agency Odysseus Arms and media shop R&R Partners, Toggle launches "Protect Yourself From Yourself.” Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/c14eb2db-fecd-4634-834f-3344b8c35345/Screenshot+2023-11-28+at+5.01.48+PM.png Press - Make it stand out THE SAN FRANCISCO EGOTIST: NEW CAMPAIGN FROM BILL PUTS FINANCE PROS’ REALITIES IN COMIC RELIEF “Meet BILL” integrated effort from Odysseus Arms builds on the agency’s introductory campaign, which doubled BILL’s awareness within target markets. That’s the premise of a new ad campaign for BILL, the financial operations platform that’s helping small and midsize businesses transcend the inefficiency of slow, outdated financial processes. Called “Meet BILL,” the ads from Odysseus Arms burlesque the pressures company finance pros experience and the relief BILL provides. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/ba232e97-f7cc-4219-8dea-61ce09f9569f/Muse.png Press - Make it stand out MUSE BY CLIO: 2 MINUTES WITH LIBBY BROCKHOFF OF ODYSSEUS ARMS: ON THE THIRD3YE APPROACH, INTERNING FOR JAMES PATTERSON, AND SPREADING LOVE FOR BODY SHOP Libby Brockhoff has reimagined what a modern agency looks like by creating a company that's highly collaborative, diverse, socially driven and results obsessed: Odysseus Arms. As CEO and head of art, she also developed the creative and strategic method Third3ye, a one-of-a-kind approach that yields unprecedented results for her clients. Libby's path as an industry disruptor began in London, where she co-founded Mother at age 27 and led the company to considerable success, including being named Campaign's Agency of the Decade. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/f7b2d033-3b1f-4010-872e-fe72fb387430/IwMgKuod.jpeg Press - Make it stand out AAR PARTNERS: HOW TO MAKE TIKTOK WORK FOR YOUR BRAND TikTok is the most downloaded of any of the free platforms like Instagram and YouTube. They’ve grown over 1000% in the last two years. Over a billion downloads and 100 million users. As a marketer, it’s a no-brainer to be on the website. The question is… how do you make it work for your brand? TikTok is a great tool for getting your brand in sync with younger target audiences. And since the app is so new, you can pretty much experiment with any strategy you want to see if it works. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/c1bfc6cc-31e9-461b-8eef-2f949fbe6940/Screenshot+2023-11-28+at+4.49.36+PM.png Press - Make it stand out MEDIAPOST: FINANCIALS HAVE YOU STRESSED? MEET BILL Keeping track of the finances is serious business in any business. And it can also make you want to tear your hair out at times. But a new campaign for financial operations platform Bill takes a comedic approach to highlighting stress points and how the company solves them. The campaign, called “Meet Bill”, is from ad agency Odysseus Arms and features three new ads. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1634757477712-ZGYWLHYVCMWBK6KW3W57/campaign+US.png Press - Make it stand out CAMPAIGN US: ODYSSEUS ARMS AND MOTHER FOUNDER LIBBY BROCKHOFF TALKS A CAREER THAT SPANS CONTINENTS AND ERAS Marking the independent shop’s 10th year, Brockhoff shares stories and insights that only a woman in advertising could tell. Libby Brockhoff seemed to kick off the industry’s trend for curiously named shops. One of the questions she gets asked the most was how she came up with the name for London-based independent agency Mother, which she co-founded in 1996. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1553289517579-6PHWNO1WH244CQCXE8YK/adweek-san-francisco-indie-agency-takes-consumers-deep-brand-building-process-eric-franklin-tipton-libby-brockoff.jpg Press ADWEEK: THIS SAN FRANCISCO INDIE AGENCY TAKES CONSUMERS DEEP INTO THE BRAND-BUILDING PROCESS Odysseus Arms sees value in 'working with strangers'. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1633995045566-PTFG9QA89F6PAN3AFBBA/Screen+Shot+2021-10-11+at+4.30.32+PM.png Press - Make it stand out ADFORUM: ALL BODIES ARE WELCOME: LIBBY BROCKHOFF, ODYSSEUS ARMS The Body Shop’s all-new North American campaign “Spread Love,” created by certified WBENC women-owned agency Odysseus Arms, builds on the brand’s Self Love platform and celebrates the relaunch of a fully rejuvenated Body Butter – the brand’s best-selling and most iconic product. “Spread Love” was born from Odysseus Arms’ strategic process called Third3ye™, which builds campaigns around participation and feedback from real people. We spoke with Odysseus Arms’ Co-founder, CEO & Head of Art, Libby Brockhoff, to learn more about how “Spread Love” was brought to life. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547509248021-IRQH5LHXCKPBRGY4YI1E/thrive-global-libby-brockoff-five-misconceptions-about-saying-no-arianna-huffington-generating-higher-standards.jpg Press THRIVE GLOBAL: LIBBY BROCKHOFF: 5 MISCONCEPTIONS ABOUT SAYING NO While “yes” is the secret password to many of life’s magical experiences (“Yes, I’ll marry you,” “Yes, I accept the job,” “Yes, I want guac for an extra dollar”) the word “no” can be just as powerful in generating higher standards for yourself and others. Our CEO Libby Brockhoff sounds off on saying "no" for Arianna Huffington's Thrive Global. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547509471558-7R1TDFN6HVKZE0C92LWX/the-drum-libby-brockoff-never-give-up-power-good-ceo-founder.jpg Press THE DRUM: LIBBY BROCKHOFF: NEVER GIVE UP ON THE POWER OF GOOD "Never give up on the power of good." Our CEO and founder Libby Brockhoff sounds off on how advertising can be used for good not evil. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547510357522-M5ZLC1WYLA9VFD7PDQIF/fast-company-how-hoteltonight-logo-boosts-revenue-more-10-percent-odysseus-arms-h-shape-ad-campaign.jpg Press FAST COMPANY: HOW HOTELTONIGHT’S LOGO BOOSTS REVENUE BY MORE THAN 10% A YEAR Odysseus Arms’ work for HotelTonight featured in Fast Company. HotelTonight has the hardest working logo in the business. The bed-shaped “H” emblem figures prominently in the company’s new ad campaign. And over the past five years, the logo has boosted HotelTonight’s revenue by more than 10% each year. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/57999e92-dc56-40a8-9ce7-252536fe5a40/pinksuit_.png Press - Make it stand out MODERN RETAIL: PINK POWER SUITS AND VOTER REGISTRATION: WHY BRANDS LIKE ARGENT AND THE BODY SHOP GET POLITICAL At first glance, a hot pink power suit might not seem to be have anything to do with politics. But for women’s workwear brand Argent, the ensemble is meant to send a message of women’s equality, and support the cause with every purchase. During the 2020 election, Argent sold the suit in partnership with Supermajority, a women-focused voter outreach organization that received 10% of the proceeds. The line sold out within 24 hours. This year, the two organizations teamed up again for a New York City pop-up shop to relaunch the collection on National Voter Registration Day. The “Voting Suits You” campaign continues on social, with Hillary Clinton, Katie Couric and Busy Phillips participating. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/c55e5ec1-d643-49ea-8b44-f9357f6dd4ba/apple.png Press - Make it stand out AGENCY DEALMASTERS PODCAST: LIBBY BROCKHOFF ON LIFE, LEADERSHIP AND SHAPING CULTURE Libby Brockhoff is CoFounder /Creative Director at Odysseus Arms, an award-winning independent ad agency that provides creativity and brand innovation for the modern CMO. Libby was named by Campaign magazine as one of the most influential advertising women in the past. Clients include The Body Shop, Facebook, YouTube, Microsoft, Capital One and Amazon to name a few. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548182844041-4QN2997G1HDN8QV7N32B/franklin-tipton-shoot-changing-production-economy-evolving.jpg Press SHOOT: THE CHANGING PRODUCTION ECONOMY The industry is constantly evolving, but one trend that looks like it will continue is the decrease in economic pressure on production, which will occur due to several factors. First, the easy accessibility of the technological tools for content production has driven a rapid growth in the number of “content producers” for clients to tap. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1583fb42-496b-42d1-bf39-0fe02d05d1cb/D%26D.png Press - Make it stand out CREATIVE SALON: MOTHER FOUNDERS SCOOP D&AD PRESIDENT’S AWARD The founders of Mother won the prestigious Presidents Award at last night's D&AD ceremony as D&AD President Rick Brim honoured the agency's impact on the creative industries. Pictured left-to-right above are Mother's founders Stef Calcraft, Matt Clark, Mark Waites, Andy Medd and Libby Brockhoff. Not pictured is Robert Saville, Mother's lodestone. Who receives the President's Award is an entirely personal decision for the President, and is given to a person - or unusually in this case an entity - that has had both a significant influence on the industry and on the president themselves. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1556914365937-TJOQZ7PHFX0CZ384D2IL/toggle_win_announcement-campaign-us-farmers-insurance-beat-12-shops.jpg Press CAMPAIGN US: ODYSSEUS ARMS BEATS OUT 12 SHOPS TO WIN MILLENNIAL-CENTRIC TOGGLE Toggle has chosen San Francisco indie agency Odysseus Arms to help with its market expansion efforts into new states. The insurance brand, which launched in October 2018 and is backed by Farmers Insurance, offers affordable renters coverage via a new, customizable platform. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/a5fad85c-280f-42f2-9f4e-8736247b8811/Forbes-logo.png Press - Make it stand out FORBES: 15 TIPS FOR TACKLING SOME OF THE MOST INTERESTING AGENCY CHALLENGES If there is one truth about agency life, it’s that it is never boring. Professionals who thrive in the busy fields of marketing, advertising and public relations have a taste for variety and always approach the many opportunities and challenges they face with an open, curious and innovative mindset. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/eca4e176-4d86-444b-8bec-c8877e55f271/Untitled-1.png Press - Make it stand out RETAIL WIRE: SHOULD THE BODY SHOP BE MOBILIZING VOTERS? Timed to International Youth Day (August 12), The Body Shop has launched a youth voter engagement and registration drive across its U.S. stores and website ahead of the November midterm elections. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1606353263808-L4AFHIKUY1L817AXMFI3/Supra-Teaser-SF-Egoist.jpg Press THE SAN FRANCISCO EGOTIST: ODYSSEUS ARMS CREATES A 6-HOUR THANKSGIVING VIDEO TO HELP SET A SOCIALLY DISTANT T-DAY MOOD Just in time for Thanksgiving, Odysseus Arms and wine client Lost Eden (from the country of Georgia), are unveiling a six-hour video on Lost Eden’s website of an eclectic gathering of family and friends preparing and enjoying a sumptuous, traditional dinner in a lush garden setting. Entitled “Supra,” which is the name for the grand feasts held by Georgians on important occasions, the video starts as guests arrive and host… Read More> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1602299431255-51IB33IUZFXG2Y1UA0Q3/inc-magazine-freelance-fulltime-creative.jpg Press INC MAGAZINE: FREELANCER OR FULL-TIMER: WHICH WORKER IS IDEAL? HOW MUCH CAN YOU DEPEND ON FREELANCERS? Contractors and freelancers can bring agility to any workplace. But when it comes to building your business, should you rely on such workers--or should you place your bet on full-time staffers? To find out, Inc. coaxed two sharp founders on opposite sides of this issue into… Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/9abf6983-1826-4ab9-929b-e58e2b7b4465/Screenshot+2025-05-26+at+7.31.58%E2%80%AFPM.png Press - Make it stand out AD AGE: APRIL FOOL’S DAY 2025—SEE ALL THE BEST BRAND PRANKS FROM ASDA TO YAHOO Brands are in the pranking spirit this April Fools’ Day, pulling out all the stops to bamboozle consumers and make them laugh. This year, many teased campaigns early, with some posting “announcements” several days in advance and keeping consumers guessing. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547507463178-9EB0116FAOA3AGFJSE63/adweek-army-moms-agencies-mothers-magazine-2018-.jpg Press ADWEEK: ODYSSEUS ARMS’ “ARMY OF MOMS” As a woman-owned agency, Odysseus Arms proudly recruits, employs, and activates Moms across the country with flexible schedules and challenging work. Our founder Libby Brockhoff speaks in Adweek about her own experience returning to work after having children, and our agency's "Army of Moms," a program that's employed 40-50 moms by allowing them to return to work on their own terms. Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/921cc74d-bbf0-4c4a-8f3c-38eae301c88c/WPIsummitthumbnail.png Press - Make it stand out CAMPAIGN US: AGENCY 2030: THE FUTURE STARTS TODAY What is the current state of independent agencies, what and where is the growth potential – and how can you capture that? Indie leaders from around the world were optimistic that ‘this is our moment’ when they gathered at the recent Worldwide Partners, Inc. (WPI) conference in Las Vegas to discuss the future – here are the highlights. Specialist skills, a willingness to collaborate and a proven ability to innovate during the pandemic are all reasons why indie shops say they are in a strong position to address clients’ changing needs over the coming years. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/357c1d92-e314-4009-a710-1e96facea469/Yahoo.png Press - Make it stand out CISION: THE BODY SHOP IS RALLYING YOUNG CANADIANS TO VOTE IN UPCOMING MUNICIPAL ELECTIONS On International Youth Day, The Body Shop Canada is taking bold action to give young people across the country the skills and resources they need to make their voices heard and encouraging them to vote in this year's municipal elections and beyond. Starting today, visitors to The Body Shop's Canadian stores and website can learn about the importance of voting and pledge to vote in this year's municipal elections, happening throughout the fall across the country. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/ba1a8c7b-ada1-43ff-a0fe-568b013d7b7b/Libby-Brockhoff-headshot.png Press - Make it stand out CAMPAIGN US: CREATIVES NEED TO TAKE UP THE TRANS CAUSE Beyond cringing at the inhumanity of it, the creative community needs to counter the recent wave of anti-trans legislation. It’s bad for advertising, and for America. Our creativity is our global superpower. We stand as the country that is copied for EVERYTHING. Because we challenge the way things are. Defining and expanding one’s identity is a creative, daring act. Possibly the most creative and daring of all. READ MORE> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1606172810561-RG12R42G7TZX13X0WMNI/six-hour-supra-thumb.jpg Press MUSE BY CLIO: LOST EDEN WINE OFFERS A 6-HOUR STREAMING FEAST THIS THANKSGIVING A GEORGIAN CELEBRATION BECKONS MILLENNIALS As Americans scale back their Thanksgiving celebrations amid the ongoing Covid-19 crisis, Lost Eden invites viewers online for a grand feast—known as a "Supra"—filmed in the winemaker's homeland of Tbilisi, Georgia, before the pandemic began. Developed with creative agency Odysseus Arms and production house Silk Factory,.. Read More> https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1547509579420-P3FJ0OULFPAK076JS4C1/next-femme-podcast-using-creativity-foster-your-own-success.jpg Press THE NEXT FEM PODCAST: USING CREATIVITY TO FOSTER YOUR OWN SUCCESS Libby Brockhoff is the founder and CEO of two successful advertising agencies. Her commitment to creativity and fresh thinking has kept her at the forefront of the advertising business. In this interview, you will hear Libby’s story and her views on creativity and being a perception… Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1548194912819-VH06S0EI85SSF0YFDVWZ/featured-libby-borckoff-franklin-tipton-digobrands-a-list-podcast-third-eye.jpg Press DIGOBRANDS: THE A-LIST PODCAST WITH LIBBY BROCKHOFF AND FRANKLIN TIPTON In 2011, Libby cofounded Odysseus Arms, where she currently serves as the CEO, with Tipton as an agency partner and Head of Copy. Odysseus Arms is a San Francisco-based independent and modern agency that is well known for its unique strategic and creative approach Third3ye, which they dive into in the episode. In 2014, Odysseus Arms was recognized as an Ad Age “Agency of the Year.” Read More > https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/76643b6a-b52a-4801-9764-06bce1667659/weiden.png Press - Make it stand out CAMPAIGN US: CREATIVES REFLECT ON LEGEND DAN WIEDEN’S INFLUENCE Dan Wieden, co-founder of creative agency Wieden + Kennedy and adland creative icon, passed away on Saturday Oct. 1 at 77 years old. One of advertising’s most influential creative leaders, the Wieden + Kennedy cofounder was behind iconic campaigns, such as Nike’s “Just Do It” slogan. Since its founding in 1982 the independent agency has built iconic brands including Nike, Old Spice and KFC. READ MORE> https://www.o-arms.com/libby-campaign-article daily 0.75 2021-05-21 https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1621559580900-XZVGVMVEH0A7AXLCECNY/Libby_article2b.jpg Libby Campaign Article - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.o-arms.com/penelope-old daily 0.75 2024-09-26 https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/fa026874-b0df-4562-9b36-67d44fd3508b/PP+small.jpg Penelope Pictures - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1637603729790-BWJWJQ7OO7JJNH4QJIBG/IMG_0464.png Penelope Pictures https://images.squarespace-cdn.com/content/v1/5bfadf91e2ccd1f768f765d9/1637603737914-KIEXGLB5KLVKOKB1BIXS/IMG_0465.png Penelope Pictures 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