Rhinoshield - Made for imact

CHALLENGE

Breaking into the highly competitive US mobile phone accessories market, which BTW, is expected to reach $35.81B in the next five years, is like trying to break a phone in a RHINOSHIELD case. It’s hard. RHINOSHIELD has been protecting phones since 2012, evolving from a Taiwanese start-up on Kickstarter to a worldwide, ultra-impact-protective tech accessories brand. When launching in the US market, they were looking for an agency partner that would impress highly selective Gen Zers and Millennials with a modern brand that was sleek, protective, and on-trend.

SOLUTION

The things are built for impact. RHINOSHIELD technology is state-of-the-art in terms of advanced materials, protection, and engineering. They also offer a ton of customization. We worked with Third3ye™ audiences to see what really makes Gen Zers and Millennials spark, and we found that individuality and the fact that they make the majority of their personal impact with their phones were key. 

#MadeForImpact was born.

RESULTS

The Grip Greatness and Made for Impact creative came to life across integrated paid and organic social campaigns, including dynamic influencer activations with some of the hottest creators out there. The campaign is live. Final impact pending.

RHINOSHIELD - GRIP GREATNESS