Bill - We Don’t Do that anymore

challenge

Find a dynamic angle on the world of automation software for accounts receivable and payables. Inspire small business owners to transition their accounting systems from old-school, paper-based ledger systems to a modern, digital platform fueled by AI.

solution

For starters, we changed their name. The reasonably well-known Bill.com became, simply, BILL. Third3ye™ focused our attention on the aspirant higher ground a business can secure using software, repositioning BILL as an SMB growth engine that freed up accountants’ time, allowing them to pursue more important company goals.

results

Campaign launched 10/14/2022. TBD.